Welcome to MSDN Blogs Sign in | Join | Help

Browse by Tags

All Tags » marketing with ... » Marketing
Wednesday, December 26, 2007 3:36 PM

Scalable Partner Marketing Engines...

I'm opinionated. I guess every blogger is. :-) But I have particularly strong feelings about the critical components to a scalable partner-led marketing engine. First, we don’t want to guess where the opportunities are. Nor do we want to guess which products
Posted by jerman of the board | 3 Comments
Tuesday, December 04, 2007 12:02 AM

Building a Public Sector Partner Community, Part 2

A community needs to organize around something , or as Hugh MacLeod would say, " the social object ." So, what is the object around which Microsoft partners who sell into State & Local Governments and Academic might organize? If we can provide partners
Posted by jerman of the board | 1 Comments
Tuesday, November 06, 2007 8:44 PM

Building Community...

Too often, Microsoft puts the cart before the horse. We ask partners to make investments up front; invest time in readiness, training, competencies, or whatever. Microsoft's partners who sell into State, Local, and Fed Gov't, plus Academic institutions
Posted by jerman of the board | 4 Comments
Friday, October 19, 2007 9:31 AM

Thinking Holistically About Your Event

Roxane and Diamond Technologies are hosting the Microsoft RV next Tuesday and they have left no stone unturned in rallying people to attend the event. Instead of a direct to client perspective alone, they have worked with an "influencer" model, reaching
Posted by jerman of the board | 1 Comments
Attachment(s): DIAMOND TECHNOLOGIES - event.mp3
Tuesday, October 02, 2007 6:46 PM

Leaving $5000 on the Table...

Please don't do it. I hate when partners don't leverage everything we can offer you. If you are both a Microsoft and HP partner , you can apply for up to $5000 towards your marketing budget. ( Get the welcome kit here ) Here are some examples of applications
Posted by jerman of the board | 1 Comments
Thursday, June 28, 2007 11:48 AM

The Rookie Gets a Hit...

Lajuane Brooks from Ngen writes in after completing her first event: Because we are like so many Microsoft partners who are relatively small with their resources already committed, I realized about 30 days before the event that I needed more resources
Posted by jerman of the board | 0 Comments
Attachment(s): Page 1 - Name Tags.pdf
Thursday, June 21, 2007 9:25 PM

He's got 300,000 customers. How many do you have? 5 Questions with Will Knight...

Today, we are talking with Will Knight, Director of Mid-Market Marketing, based in Redmond. Continuing our series of interviews (see here , here , and here ) Will is responsible for marketing to 300,000 customers ranging from 50-2000 employees across
Posted by jerman of the board | 0 Comments
Monday, June 11, 2007 2:39 PM

Event lessons from a top partner marketer...

Joan at AKGroup is another one of our success stories. Back in September, she did her first event with us and had 18 people there. Over the course of the year, she's religiously read this blog and joined our Best Practices call. Last week, she had, "by
Posted by jerman of the board | 1 Comments
Friday, June 08, 2007 1:12 PM

A Partner's Tale...

We often talk about how partners can influence the sale of Microsoft products to their customers. You know what really works? Use them yourself! Was talking to a longtime acquaintance today, Mike Petrov (it's his birthday) from DigitEdge . He's got customers
Posted by jerman of the board | 2 Comments
Wednesday, May 30, 2007 2:30 PM

Event Planning Mistakes...

Stephanie at Data Management Group saw the success that some of our other partners have had running events (see here , here , and here ) Unfortunately, things didn't go as planned, and they had to cancel. I asked Stephanie what she learned from this experience
Posted by jerman of the board | 1 Comments
Friday, May 18, 2007 1:49 PM

Perception matters...

I tell partners often... your ability to successfully market with Microsoft is greatly impacted by one key variable: the degree to which you influence the sale of Microsoft licenses. That's why I LOVE seeing this signature file. Even if they don't sell
Posted by jerman of the board | 0 Comments
Wednesday, May 16, 2007 9:54 AM

Customer Blitz Day....

So I spent the day doing what I ask partners to do all the time....calling up customers and asking them to attend an event (and buy software). I had a slight advantage perhaps in saying I am an MS employee, but other than that they were just as cold.
Posted by jerman of the board | 0 Comments
Thursday, May 10, 2007 11:54 PM

On hard work and event mileage...

See the video here. If there is a success story from the slew of April Events we did, it has got to be the team from Digerati in Harrisonburg. They began their marketing a bit late (5 weeks prior to the event) and with 10 days until the event, they had
Posted by jerman of the board | 3 Comments
Sunday, May 06, 2007 12:16 AM

The "Wow" and Marketing Speak...

My brother, Asher, is one of the harshest critics of new technologies. He's an early adopter, but he really puts things to the test in terms of value before he proclaims them worthwhile. He came over yesterday and I showed him my new laptop. "I haven't
Posted by jerman of the board | 1 Comments
Wednesday, May 02, 2007 9:55 AM

Preparing Your Presenter....

Matt Rothman from Guru stopped by the office this morning. He's prepping for a June 10th event and already has 12 people registered ( so I like his chances ). It's his first event, and we've secured a Microsoft presenter for him. He asked, "is there any
Posted by jerman of the board | 1 Comments
 
Page view tracker