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Monday, January 14, 2008 5:45 PM

Reaching out to the Disappointed...

No one likes to have disappointed customers or partners. It's not fun and you feel like a failure. Nevertheless, it' s better, IMHO, to reach out to those who are upset than to let their irritation fester. After our WIN calls , I make a point of contacting
Posted by jerman of the board | 1 Comments
Wednesday, December 26, 2007 3:36 PM

Scalable Partner Marketing Engines...

I'm opinionated. I guess every blogger is. :-) But I have particularly strong feelings about the critical components to a scalable partner-led marketing engine. First, we don’t want to guess where the opportunities are. Nor do we want to guess which products
Posted by jerman of the board | 3 Comments
Tuesday, December 04, 2007 12:02 AM

Building a Public Sector Partner Community, Part 2

A community needs to organize around something , or as Hugh MacLeod would say, " the social object ." So, what is the object around which Microsoft partners who sell into State & Local Governments and Academic might organize? If we can provide partners
Posted by jerman of the board | 1 Comments
Friday, November 09, 2007 2:44 PM

Blog Value Proposition...

Last night, lying in bed (hey, where else to do solid thinking), I outlined the three focus areas for the blog.... A Play by Play (with color commentary :-) of the evolving process I hope to use to build community and leverage smart data to help revolutionize
Posted by jerman of the board | 5 Comments
Thursday, November 08, 2007 10:51 PM

Building a Public Sector Partner Community, Part 1

Let's review the assets that the Public Sector partner marketing team has. a newsletter that has 1300 subscribers (we're just talking raw numbers here) two portal sites (here's one and here's the other --more control over the former) A " Get Engaged"
Posted by jerman of the board | 4 Comments
Tuesday, November 06, 2007 8:44 PM

Building Community...

Too often, Microsoft puts the cart before the horse. We ask partners to make investments up front; invest time in readiness, training, competencies, or whatever. Microsoft's partners who sell into State, Local, and Fed Gov't, plus Academic institutions
Posted by jerman of the board | 4 Comments
Friday, October 19, 2007 9:31 AM

Thinking Holistically About Your Event

Roxane and Diamond Technologies are hosting the Microsoft RV next Tuesday and they have left no stone unturned in rallying people to attend the event. Instead of a direct to client perspective alone, they have worked with an "influencer" model, reaching
Posted by jerman of the board | 1 Comments
Attachment(s): DIAMOND TECHNOLOGIES - event.mp3
Tuesday, October 02, 2007 6:46 PM

Leaving $5000 on the Table...

Please don't do it. I hate when partners don't leverage everything we can offer you. If you are both a Microsoft and HP partner , you can apply for up to $5000 towards your marketing budget. ( Get the welcome kit here ) Here are some examples of applications
Posted by jerman of the board | 1 Comments
Wednesday, September 12, 2007 11:36 AM

Microsoft Most Valuable Professionals at Your Event

For partners who want to provide a 3rd party perspective on Microsoft products at their events, you( for partners in the US East Region only, right now ). now have the opportunity to engage Microsoft MVP's ( http://mvp.support.microsoft.com/ ). The MVP's
Posted by jerman of the board | 4 Comments
Monday, August 27, 2007 11:12 AM

If Ready to Go isn't...

If you're looking for a quick way to jumpstart your marketing efforts and you don't have a lot of time or money (who does, right?), then you should consider a Ready to Go (RTG) campaign. As one partner put it, "I think the program is the best that MS/Dynamics
Posted by jerman of the board | 1 Comments
Thursday, August 16, 2007 10:40 AM

So, how do I set up an event?

Lauren from Essent wrote in today with some good questions (and legitimate complaints) 1. Can you please send me some kind of “steps to take” list for creating an event? I have been told many different things. Something that explains what needs to be
Posted by jerman of the board | 3 Comments
Wednesday, August 01, 2007 4:58 PM

SBS Event Kit...Free

If you are in the small biz space, this may be worthwhile for you: Small Business Server Partner Event Kit Take your business presence to the next level with professional resources available FOR FREE from Microsoft!! Have you ever had a booth at a trade
Posted by jerman of the board | 1 Comments
Thursday, June 28, 2007 11:48 AM

The Rookie Gets a Hit...

Lajuane Brooks from Ngen writes in after completing her first event: Because we are like so many Microsoft partners who are relatively small with their resources already committed, I realized about 30 days before the event that I needed more resources
Posted by jerman of the board | 0 Comments
Attachment(s): Page 1 - Name Tags.pdf
Thursday, June 21, 2007 9:25 PM

He's got 300,000 customers. How many do you have? 5 Questions with Will Knight...

Today, we are talking with Will Knight, Director of Mid-Market Marketing, based in Redmond. Continuing our series of interviews (see here , here , and here ) Will is responsible for marketing to 300,000 customers ranging from 50-2000 employees across
Posted by jerman of the board | 0 Comments
Monday, June 11, 2007 2:39 PM

Event lessons from a top partner marketer...

Joan at AKGroup is another one of our success stories. Back in September, she did her first event with us and had 18 people there. Over the course of the year, she's religiously read this blog and joined our Best Practices call. Last week, she had, "by
Posted by jerman of the board | 1 Comments
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