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Monday, January 14, 2008 5:45 PM

Reaching out to the Disappointed...

No one likes to have disappointed customers or partners. It's not fun and you feel like a failure. Nevertheless, it' s better, IMHO, to reach out to those who are upset than to let their irritation fester. After our WIN calls , I make a point of contacting
Posted by jerman of the board | 1 Comments
Wednesday, December 26, 2007 3:36 PM

Scalable Partner Marketing Engines...

I'm opinionated. I guess every blogger is. :-) But I have particularly strong feelings about the critical components to a scalable partner-led marketing engine. First, we don’t want to guess where the opportunities are. Nor do we want to guess which products
Posted by jerman of the board | 3 Comments
Tuesday, December 04, 2007 12:02 AM

Building a Public Sector Partner Community, Part 2

A community needs to organize around something , or as Hugh MacLeod would say, " the social object ." So, what is the object around which Microsoft partners who sell into State & Local Governments and Academic might organize? If we can provide partners
Posted by jerman of the board | 1 Comments
Thursday, November 08, 2007 10:51 PM

Building a Public Sector Partner Community, Part 1

Let's review the assets that the Public Sector partner marketing team has. a newsletter that has 1300 subscribers (we're just talking raw numbers here) two portal sites (here's one and here's the other --more control over the former) A " Get Engaged"
Posted by jerman of the board | 4 Comments
Monday, August 27, 2007 11:12 AM

If Ready to Go isn't...

If you're looking for a quick way to jumpstart your marketing efforts and you don't have a lot of time or money (who does, right?), then you should consider a Ready to Go (RTG) campaign. As one partner put it, "I think the program is the best that MS/Dynamics
Posted by jerman of the board | 1 Comments
Wednesday, August 01, 2007 4:58 PM

SBS Event Kit...Free

If you are in the small biz space, this may be worthwhile for you: Small Business Server Partner Event Kit Take your business presence to the next level with professional resources available FOR FREE from Microsoft!! Have you ever had a booth at a trade
Posted by jerman of the board | 1 Comments
 
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