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Wednesday, April 02, 2008 3:28 AM

A Social Media Go-To Market Strategy...

Ok, so let's say you are a brand manager at P&G or a product manager at Microsoft... Or let's say you are a sales executive at a professional services firm... And let's say that you believe 100% that traditional marketing is dead and that social marketing
Posted by jerman of the board | 1 Comments
Sunday, March 23, 2008 11:34 AM

Recommendations as Relationship Builders...

There's a lot of debate in the blogosphere about the value of a recommendation on LinkedIn. Are they fluff pieces? Are they valuable? Obviously, you should take them with a grain of salt (but that's true of traditional references as well, I suppose),
Posted by jerman of the board | 1 Comments
Friday, March 21, 2008 2:42 AM

Facebook as Outlook Killer?

If you are a power Outlook user, there is still no SaaS/online substitute for what you do. But, Facebook's recent feature add of "Lists" is the closest thing I've seen to the 'Categories" feature that is so critical to my relationship management
Posted by jerman of the board | 0 Comments
Thursday, March 20, 2008 6:20 AM

Get Rich by Blogging...

Unfortunately, it's not going to happen. Ok, well it might, but the odds are seriously against you. Mark Cuban had a great post on this at More on Blogs, The Long Tail and Following vs Leading . So, if you are not going to get rich and famous by becoming
Posted by jerman of the board | 2 Comments
Monday, March 17, 2008 5:42 PM

It's the Headline, Stupid!

And I'm talking to myself on that one. In this attention economy , when the headline of my blog posts are syndicated via twitterfeed , to Twitter and then on to FB, Skype, and Plaxo, the key is to have a good headline (and now I've added FriendFeed to
Posted by jerman of the board | 0 Comments
Saturday, March 15, 2008 9:56 PM

What makes a good status update?

I know I said that the purpose of a status update is to stimulate conversation , but, I am going to modify that slightly. The purpose of the status update is to build your online brand. Or, as Hugh MacLeod might say, your " global micro-brand " So, how
Posted by jerman of the board | 1 Comments
Thursday, March 13, 2008 9:31 AM

Go Where They Are...Touching Your Social Networks...

In a simpler time, I had everything about my contacts in Outlook. My strategy is simple. At a minimum, a network contact will get an email from me with a brief update quarterly get a call from me on his/her birthday Over time, as my network has expanded,
Posted by jerman of the board | 0 Comments
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Wednesday, March 05, 2008 11:48 AM

Advice Needed: Should I Stay or Should I Go Now?

Ok, not me, but my blog. And I need your advice, please The question: what are the pros/cons of moving my blog off the msdn platform? The Pros Individual Brand Equity - Look, let's face it. I'm not going to be at Microsoft forever. At some point, I move
Posted by jerman of the board | 1 Comments
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Monday, March 03, 2008 4:56 PM

There is no "social networking for business"

I've had a few people ask me to blog on "social networking for business." Thought about this for a while and my answer is: It doesn't exist A bit extreme, perhaps, but business ultimately comes down to relationships with other people and whether you like
Posted by jerman of the board | 2 Comments
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Monday, March 03, 2008 4:29 PM

The 6 Billion Channel Universe...

People often say something to the effect of "networks are dead, we're in a billion channel world now," when referring to Internet/YouTube, etc. I'm going to postulate that the universe of channels is actually much, much larger than that. Why? Because
Posted by jerman of the board | 0 Comments
Sunday, February 10, 2008 3:06 PM

Book Review: I Didn't See It Coming...

Let's assume for a moment that corporations are like pyramids and, eventually, you need to move up or out. At the bottom of the pyramid, where there is a large amount of people, those with greater talent will move up in rank. Over time, however, the most
Posted by jerman of the board | 1 Comments
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Thursday, February 07, 2008 1:26 PM

On Social Networking and Social Lubricants...

If I've said it once, I've said it a thousand times..."The #1 reason why people go to events is to meet other people." It's not about the (often boring) powerpoint presentation. It's about your ability as a host to create an environment that is a social
Posted by jerman of the board | 1 Comments
Thursday, January 24, 2008 11:13 PM

Meeting Your Idols...

When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time
Posted by jerman of the board | 1 Comments
Tuesday, December 11, 2007 9:31 PM

The LinkedIn Business...

People OFTEN ask me about the value of LinkedIn Here's a testimonial from a guy whose entire business is based off of it. HT to Andy Sernovitz-it's his interview
Posted by jerman of the board | 2 Comments
 
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