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Tuesday, January 22, 2008 1:57 PM

That's Da BOM!!!

In Microsoft parlance, a BOM (Bill of Materials) is a set of documents/presentations/demos that we deliver to our partners to help them execute marketing campaigns. Typically, these are a combination of Word docs, PowerPoints, and PDF's that are all encompassing
Posted by jerman of the board | 0 Comments
Monday, January 21, 2008 6:45 PM

A Community That Cares...

Took another step in the evolution of our Public Sector Partner community today. I hosted the first "Planning for the Remarkable Event" call today. The objective is to raise the game of all of us who execute customer-focused events to make them truly
Posted by jerman of the board | 1 Comments
Tuesday, December 18, 2007 12:10 AM

Building a Partner Community, Part 3...

When we talk about a "community" of partners and how we want them to market with us, we need to understand that community and marketing go hand-in-hand. A breadth partner community, by definition is a 1:many relationship. These partners don't have the
Posted by jerman of the board | 4 Comments
Saturday, December 15, 2007 8:52 PM

Free Advertising to 13,000...

Here's the offer...help us redesign the masthead (pictured here) for our Pu blic Sector Partners Newsletter . (We think it needs a new look.) If we go with it, I'll include a link (and a write-up) about your skills/firm mention you on the next WIN Webcast
Posted by jerman of the board | 1 Comments
Tuesday, December 04, 2007 12:02 AM

Building a Public Sector Partner Community, Part 2

A community needs to organize around something , or as Hugh MacLeod would say, " the social object ." So, what is the object around which Microsoft partners who sell into State & Local Governments and Academic might organize? If we can provide partners
Posted by jerman of the board | 1 Comments
Saturday, November 10, 2007 11:14 PM

Do You Read Your Customers' Blogs?

If you are a service provider, you should. Angie Robar of Extra Mile Marketing does and she comments as well. A little background, first... There's a mentality among Microsoft employees in the "field" (read: outside of Seattle) that the folks "in Redmond"
Posted by jerman of the board | 3 Comments
Thursday, October 18, 2007 12:41 PM

The World Is Flat Indeed...

Think the game hasn't changed. My buddy Ben Vollmer needed a logo done for a volunteer organization he heads. One that would have cost, "easily $200" he says. Instead, he went to www.getafreelancer.com and some guy in Romania does it for $40. So, two
Posted by jerman of the board | 2 Comments
Monday, August 27, 2007 11:12 AM

If Ready to Go isn't...

If you're looking for a quick way to jumpstart your marketing efforts and you don't have a lot of time or money (who does, right?), then you should consider a Ready to Go (RTG) campaign. As one partner put it, "I think the program is the best that MS/Dynamics
Posted by jerman of the board | 1 Comments
 
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