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Wednesday, December 26, 2007 3:36 PM

Scalable Partner Marketing Engines...

I'm opinionated. I guess every blogger is. :-) But I have particularly strong feelings about the critical components to a scalable partner-led marketing engine. First, we don’t want to guess where the opportunities are. Nor do we want to guess which products
Posted by jerman of the board | 3 Comments
Wednesday, December 12, 2007 11:42 PM

Building a Community That Builds...

The ideal scenario, IMHO, of a partner community is where the partners themselves are involved in building the marketing and communications vehicles that they will use. So, when I see a glimmer of hope, I am PUMPED UP. Example #1. Fredrik read my post
Posted by jerman of the board | 4 Comments
Tuesday, December 04, 2007 12:02 AM

Building a Public Sector Partner Community, Part 2

A community needs to organize around something , or as Hugh MacLeod would say, " the social object ." So, what is the object around which Microsoft partners who sell into State & Local Governments and Academic might organize? If we can provide partners
Posted by jerman of the board | 1 Comments
Saturday, November 10, 2007 11:14 PM

Do You Read Your Customers' Blogs?

If you are a service provider, you should. Angie Robar of Extra Mile Marketing does and she comments as well. A little background, first... There's a mentality among Microsoft employees in the "field" (read: outside of Seattle) that the folks "in Redmond"
Posted by jerman of the board | 3 Comments
Thursday, October 18, 2007 12:41 PM

The World Is Flat Indeed...

Think the game hasn't changed. My buddy Ben Vollmer needed a logo done for a volunteer organization he heads. One that would have cost, "easily $200" he says. Instead, he went to www.getafreelancer.com and some guy in Romania does it for $40. So, two
Posted by jerman of the board | 2 Comments
Thursday, October 11, 2007 2:59 PM

Giving Your Fans a Megaphone...

Enabling Technologies and Ellie Vollerthum have taken the The "Raving Fan" Strategy... and made it their own. What's the Raving Fan? It's about flipping your event from a 1-way broadcast of you talking AT your event attendees to creating a conversation
Posted by jerman of the board | 1 Comments
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Monday, August 13, 2007 1:36 PM

Partners who Partner

I frequently get asked, "what are the characteristics of your top partners?" One of the answers is "a strong network of partners themselves." These are partners who understand that customers are looking for a full solution which includes software, hardware,
Posted by jerman of the board | 0 Comments
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Wednesday, May 30, 2007 10:50 AM

Partners Partnering...

One of the best ways for a partner to convince a customer of the value of their service is by showing the whole picture. For example, if Microsoft wants to sell Exchange Server and the customer is interested in larger mailbox storage, we can talk about
Posted by jerman of the board | 0 Comments
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Sunday, May 20, 2007 12:09 AM

Partner Synergy...

Something happened on this morning's partner marketing call that I hadn't seen before... Bryanna from The Computer Doctor was listening to Peter recounting Digerati's event in Harrisonburg . She offered that Harrisonburg, VA is the model city for IPv6
Posted by jerman of the board | 0 Comments
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