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Scalable Partner Marketing Engines...

I'm opinionated. I guess every blogger is. :-) But I have particularly strong feelings about the critical components to a scalable partner-led marketing engine. First, we don’t want to guess where the opportunities are. Nor do we want to guess which products

Building a Partner Community, Part 3...

When we talk about a "community" of partners and how we want them to market with us, we need to understand that community and marketing go hand-in-hand. A breadth partner community, by definition is a 1:many relationship. These partners don't have the
 
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