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On Social Networking and Social Lubricants...

If I've said it once, I've said it a thousand times..."The #1 reason why people go to events is to meet other people." It's not about the (often boring) powerpoint presentation. It's about your ability as a host to create an environment that is a social

Remarkable Advertising...

It's been said by Seth and Andy , "Do something worth talking about..." (Part 2 is: 'make it easy for people to tell their friends.") Now this is Creative and Amazing Advertising! (thanks to my Aunt Susan for the forward) More new features than ever.

Partner Marketing Excellence or How to Get Your Customers Excited...

Are you an expert? You'd better be. Otherwise, why would people pay for your services? And how do people know that you are an expert? Well, you tell them, of course. But not straight out...by demonstrating in a non-intrusive, permission based way, that

Listening to your audience....

I can't stand blogs where the RSS feed is only partial. I don't want to go to the website to read the rest of the article. Want to read it in the RSS reader. So, I was embarrassed in a big way when I met with loyal blog reader, Marc Sanders , and he said:

Bill Gates' Last Day...

Microsoft won't be the same Video: Bill Gates Last Day CES Clip Now, if we at MSFT can take this attitude and ability to laugh at ourselves and extend it out through all parts of our organization, I think the relationship we have with customers and partners

The 4 year old test...

When you prepare a presentation, er performance, for any group, may I suggest this: Prep as if you were going to talk to a class of four year olds Adults need the same thing, though you won't get the same instantaneous feedback, in terms of involvement

Not Presentations, Performances...

Another way to make your events REMARKABLE? Think of them as PERFORMANCES. The Brand Autopsy blog has done it again .
 
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