http://blogs.msdn.com/maamktg/archive/2007/06/27/the-raving-fan-strategy.aspxThe Chinese may call 2007-2008 the "Year of the Pig," but for Microsoft partners, I am going to call it, " The Year of the Megaphone ." One of the primary, if not THE primary, reason that customers attend events is to network. You have a unique platformenCommunityServer 2.1 SP1 (Build: 61025.2)http://blogs.msdn.com/maamktg/archive/2007/06/27/the-raving-fan-strategy.aspx#4209245Fri, 03 Aug 2007 20:24:07 GMT91d46819-8472-40ad-a661-2c78acb4018c:4209245Seth Zarny<p>The fan's name will be given by next week.</p>http://blogs.msdn.com/maamktg/archive/2007/06/27/the-raving-fan-strategy.aspx#4880978Wed, 12 Sep 2007 18:36:39 GMT91d46819-8472-40ad-a661-2c78acb4018c:4880978Marketing with Microsoft for Partners...<p>For partners who want to provide a 3rd party perspective on Microsoft products at their events, you(</p> http://blogs.msdn.com/maamktg/archive/2007/06/27/the-raving-fan-strategy.aspx#5403656Thu, 11 Oct 2007 21:59:24 GMT91d46819-8472-40ad-a661-2c78acb4018c:5403656Marketing with Microsoft for Partners...<p>Enabling Technologies and Ellie Vollerthum have taken the The &quot;Raving Fan&quot; Strategy... and made it their</p> http://blogs.msdn.com/maamktg/archive/2007/06/27/the-raving-fan-strategy.aspx#6411823Tue, 20 Nov 2007 01:11:28 GMT91d46819-8472-40ad-a661-2c78acb4018c:6411823Igniting the Revolution...<p>A few years ago, I went to Daytona Bike Week. The first time I saw it, I did a double-take. A guy had</p> http://blogs.msdn.com/maamktg/archive/2007/06/27/the-raving-fan-strategy.aspx#6829116Fri, 21 Dec 2007 20:51:25 GMT91d46819-8472-40ad-a661-2c78acb4018c:6829116Igniting the Revolution...<p>What's the holy grail of marketing? To not spend any money and have your customers do your marketing</p>