http://blogs.msdn.com/maamktg/archive/2007/08/24/stories-make-the-sale.aspxYou want evidence that stories can make a BIG difference in the sale? Here's a hilarious story that resulted in a (roughly) 14x ROI on a set of cheap Pokemon cards in an eBay auction. Why? It's a hugely entertaining story which generates HUGE word ofenCommunityServer 2.1 SP1 (Build: 61025.2)http://blogs.msdn.com/maamktg/archive/2007/08/24/stories-make-the-sale.aspx#4544741Fri, 24 Aug 2007 19:44:54 GMT91d46819-8472-40ad-a661-2c78acb4018c:4544741Michael David Austin<p>I saw that too! &nbsp;It's amazing to see what can generate traffic!</p>