The Attention Economy
Was watching a presentation by one of my favorite VC's, Fred Wilson. He quoted an economist named Herbert Simon who said in 1971, "what does an abundance of information create? A scarcity of attention."
That's the nature of the marketing world we live in now. To differentiate yourself, you need to grab attention.
I dropped Karen at Corporate Network Services a line today to compliment her on here registration drive. She's got 1.5 weeks to go to her event and has 30 registrants so far.
She wrote back:
Wish it was more...today I am going to brave the cold and hand out invitations to businesses that are on the same street as our event venue.
Now that is doing something different in the digital age! Love it.