Marketing Resources for You!
As way of introduction, I'm Mike Heald, Partner Marketing Manager at Microsoft Australia focused on creating demand for our channel partners. As we move into a more competitive world, marketing is becoming an essential tool to generate customer demand and drive a profitable business. I created this blog as a vehicle to share IT related marketing information, articles and successes's to help you make informed marketing decisions. It's not mean't to be a 'Microsoft Resources' blog.
We are always looking for contributors so please let me know if you are interested. Topics can include marketing related success stories, your own experiences or if you have an opinion and want to share with the rest of us.
Enjoy!
Mike Heald
