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May 2007 - Posts

Saturday, May 26, 2007 10:59 AM

Top Ten Reasons Why PR Doesn't Work

I am often asked advice from Microsoft partners about Public Relations. How can we best utilize PR team to make an impact in the marketplace. There are a number of things that contribute to a successful PR campaign including setting the right expectations
Posted by Mike | 1 Comments
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Friday, May 25, 2007 12:25 AM

New Partner Marketing Initiatives Calendar Launched

This is something that we get such great feedback on and very wide usage of. We bring together all the events, campaigns, program benefits, promotions, training and more into one easily downloaded calendar. Go get yours now here !
Posted by Mike | 0 Comments
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Thursday, May 24, 2007 11:56 PM

Are you a Microsoft Partner and want to share a 'Marketing' success story?

I'm looking to promote your marketing success story to other Microsoft partners e.g. campaign with strong ROI, website, or anything you think another Microsoft partner will find useful. You can email me at: mheald@microsoft.com Looking forward to hearing
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Thursday, May 24, 2007 2:00 PM

How to Scale: Solution-Selling With Your Channels

Good read for ISVs trying to build channel programs.. discusses how ISVs or vendors can format their channel programs to resonate with partner business models.. More Information
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Thursday, May 24, 2007 12:32 AM

Ready to drive sales of Microsoft’s Application Platform?

The Microsoft Application Platform can help you deliver more personalised solutions to more customers in more innovative ways. By leveraging the Application Platform Infrastructure Optimisation (APIO) marketing resources and training tools on this site,
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Thursday, May 24, 2007 12:22 AM

Taking Your Customers Business Online

Organizations can open up a new world of opportunities by going online, but there are many aspects to consider before doing so. As a Microsoft partner, here are some tips to use when talking to your customers about going online. Taking Your Business Onlin
Posted by Mike | 0 Comments
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Wednesday, May 23, 2007 6:53 PM

Helping your customers via "drip feeding"

This is a brief - but interesting article - on "drip feeding" customers small snippets of useful information on a regular basis. This approach certainly isn't revolutionary, but it does raise an enormously important point: when we send messages to our
Posted by Mike | 1 Comments
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Wednesday, May 23, 2007 6:41 PM

Why strategic planning fails

A frightening statistic is that over 70% of strategic plans fail( !) As marketers, we know the importance of getting the organisation aligned with our planning process - but what is the point in coming up with a plan if it isn't going to work? This article
Posted by Mike | 3 Comments
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Tuesday, May 22, 2007 12:00 AM

Does IT really help firms gain competitive advantage?

We're all aware of the importance of IT to organisations - but does it actually help 1 firm to gain a competitive advantage over another firm that invests less in IT? I thought you may be interested in the following article that discusses whether or not
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Monday, May 21, 2007 11:31 PM

Think you have all the answers? Take the EVO Quiz and WIN!

Think you have all the answers? Take the EVO Quiz and WIN! You’ll be asked 10 questions on Microsoft® Exchange® Server 2007, Windows Vista and the 2007 Microsoft Office Systems, similar to those your customers ask every day. Answer correctly 7 out of
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