Helping your customers via "drip feeding"
This is a brief - but interesting article - on "drip feeding" customers small snippets of useful information on a regular basis.
This approach certainly isn't revolutionary, but it does raise an enormously important point: when we send messages to our customers, are we sending messages about ourselves and our products? Or are we sending them messages actually designed to help our customers out? The latter is at the heart of the Solution Selling process we use here at Microsoft ie uncover the problems our customers are having, and then assist them to solve these problems.
Are you drip feeding your customers things that will help them?
