Why strategic planning fails
A frightening statistic is that over 70% of strategic plans fail(!)
As marketers, we know the importance of getting the organisation aligned with our planning process - but what is the point in coming up with a plan if it isn't going to work?
This article by our marketing consultant Bruce Rasmussen from Carpe Diem Consulting outlines the main reasons why strategic planning fails - and suggests measures to take to stop this from happening.