Five Contributors to Better Marketing
I delivered this presentation to approximately 200 partners at the Australia Partner Conference in 2006 - Feedback was good averaging 9 out of 10. Based on research, there are 5 main contributors to better marketing listed below.. The presentation outlines each step from practical marketing sense, and give you the Microsoft resources to help you execute. I've since spoken with a couple partners who used the resources in this presentation with excellent results. Here are the 5 steps covered throughout the presentation:
- Targeting
- Value Based Messages
- Offers
- Repetition & Integration
- Co Marketing
Note: I've deleted slides pertaining to our most engaged Certified and Gold partners. If you are a Microsoft Certified or Gold Partner and want to discuss joining a campaign, please let me know.
Five Contributors to Better Marketing PPT
