Word of Mouse Advertising Promises Huge Dividends
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Regardless of the medium, no form of marketing is more valuable than word-of-mouth referrals. Unsolicited, honest endorsements from friends and associates carry rock-solid credibility. Bring those referrals to the online world—where they reach infinitely larger audiences—and you have a priceless advertising vehicle. After all, if one real-world happy customer can influence a dozen or so friends or family, imagine the reach of a network-enhanced personal referral campaign through "word of mouse." |
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