Precision marketing reaches the right customers with the right deal
Targetting the right customers will make or break a campaign. This article discusses the marketing priciples to ensure you do this effectively to maximise your campaign ROI. In particular, the article discusses:
- Create customer segments based on behavioral traits that are relevant to your marketing goals.
- Segmentation can create narrow groups of customers with the potential to spend more.
- Use what you know about your current customers to attract new ones.
http://www.microsoft.com/midsizebusiness/businessvalue/precision-marketing.mspx
