blu. Connect With Your Marketing Peers
blu. is a platform developed specifically for the marketing professional as a single interface to manage a diverse suite of digital and interactive marketing solutions.
Developed by BlueArc and powered by IgnitionSuite, BlueArc’s flagship Web Content Management System, the blu. platform enables advertisers and publishers to collaborate with internal teams and external suppliers on the development and analysis of digital marketing campaigns – from strategy to design, mobile and email campaigns, search engine optimisation and marketing, as well as analytics.
The scalable and sophisticated .NET based architecture of IgnitionSuite, together with the highly skilled team of BlueArc developers provided a platform on which blu. could seamlessly integrate BlueFreeway’s extended technology offerings.
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