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Thursday, December 20, 2007 1:59 PM

Martin Gregory, Director of Server & Tools discusses the Server 2008 opportunity - Podcast

“Microsoft’s Director of Server & Tools, Martin Gregory, was recently interviewed by Ian Yates of ITRadio regarding the latest updates around some of Microsoft’s newest technologies, including Windows Server 2008, Visual Studio 2008 and SQL Server
Posted by Mike | 1 Comments
Wednesday, October 10, 2007 6:15 PM

How to Conduct Better PR - How To Guide

I receive a lot of PR 'how to' requests from partners .. I've attached this PDF file which provides excellent advice. I hope you find it useful.
Posted by Mike | 1 Comments
Attachment(s): How2 PR.pdf
Monday, September 03, 2007 3:57 PM

Collaborate and Communicate More Effectively with Publisher and Outlook 2007 - Article by Total Network Support, Australia

Vanessa Recchia , Marketing Manager at Total Network Support is driving the Business Productivity Initiative within the company. Vanessa shares her thoughts about using the new Publisher and Outlook to communicate more effectively. re involved in the
Posted by Mike | 1 Comments
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Tuesday, August 21, 2007 11:54 AM

Get the Most out of the Australia Partner Conference - Join the Customer Campaign Group Today!

If you are attending the Australia Partner Conference, you are invited to join the Customer Campaign Group. Before joining the group, you must join the 'Australia Partner Conference Network' at http://apc07.leveragesoftware.com . Once you register, navigate
Posted by Mike | 1 Comments
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Saturday, August 18, 2007 4:31 PM

What Sales & Marketing Courses do Partners Want? What do the Think They're Good at?

Our marketing consultantcy, Carpe Diem recently undertook a survey of over 50 Australian Partners , obtaining feedback relating to their thoughts on what sales and marketing readiness training they would like. This graph is interesting, showing their
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Thursday, July 26, 2007 4:10 AM

Solving the Puzzle Together - Solution Selling Practices

A great article on how solution selling practices have waned within the Partner community, but how a strong focus can lead to sales success. In Australia, we offer solution selling training for our channel partners. Key points we reinforce in our training
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Tuesday, July 24, 2007 4:08 PM

This Friday- 27th !! Submit Your Solution for Australia Partner Conference

THIS FRIDAY - 27th !! Click here for the submission tool: https://partner.microsoft.com/Australia/40043064 So please do take a moment to submit your solutions and great customer stories for this prestigious award. As a reminder, here are the categories:
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Friday, July 13, 2007 6:20 PM

Sales & Marketing Plan in 4 Steps

This is taking us back to the '4 P's' of marketing.. definitely worth a read. http://smallbusiness.ninemsn.com.au/article.aspx?id=156126
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Friday, June 22, 2007 11:40 AM

Word of Mouse Advertising Promises Huge Dividends

Regardless of the medium, no form of marketing is more valuable than word-of-mouth referrals. Unsolicited, honest endorsements from friends and associates carry rock-solid credibility. Bring those referrals to the online world—where they reach infinitely
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Saturday, June 16, 2007 12:27 AM

Don Sexton explains how to build your brand from the start

The most valuable assets owned by Microsoft, IBM, and Coca-Cola are their brands, according to Don Sexton, Trump University professor of marketing and sales. Sexton says the same holds true for small companies and explains steps you can take to add value
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Tuesday, June 12, 2007 3:25 PM

How to Conduct a Successful Marketing Event

As part of our productivity campaign, we asked our event agency (Jack Morton) to conduct a live meeting for our partners about how to conduct a successful event. We had about 60 partners on the Live Meeting with good interaction and Q&A. Feedback
Posted by Mike | 1 Comments
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Friday, June 08, 2007 5:46 PM

Five Contributors to Better Marketing

I delivered this presentation to approximately 200 partners at the Australia Partner Conference in 2006 - Feedback was good averaging 9 out of 10. Based on research, there are 5 main contributors to better marketing listed below.. The presentation outlines
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Monday, June 04, 2007 5:11 PM

Key Marketing Concepts for Microsoft Partners - "Well Worth It"

The course run by external consultants Carpe-Diem is a great introduction to marketing and Partner feedback so far has been great. If you don't believe me, see below.. "This course is a marketing course for professional marketing people, wow did that
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Saturday, May 26, 2007 10:59 AM

Top Ten Reasons Why PR Doesn't Work

I am often asked advice from Microsoft partners about Public Relations. How can we best utilize PR team to make an impact in the marketplace. There are a number of things that contribute to a successful PR campaign including setting the right expectations
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Friday, May 25, 2007 12:25 AM

New Partner Marketing Initiatives Calendar Launched

This is something that we get such great feedback on and very wide usage of. We bring together all the events, campaigns, program benefits, promotions, training and more into one easily downloaded calendar. Go get yours now here !
Posted by Mike | 0 Comments
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