Marketing for Microsoft Partners : Microsoft

How to Conduct a Successful Marketing Event

Mike — Tue, 12 Jun 2007 07:25:00 GMT

As part of our productivity campaign, we asked our event agency (Jack Morton) to conduct a live meeting for our partners about how to conduct a successful event. We had about 60 partners on the Live Meeting with good interaction and Q&A. Feedback was 8.5 out of 10.. Check out the attached powerpoint and we hope you find this useful.

How to Conduct a Successful Marketing Event PPT

Five Contributors to Better Marketing

Mike — Fri, 08 Jun 2007 09:46:00 GMT

I delivered this presentation to approximately 200 partners at the Australia Partner Conference in 2006 - Feedback was good averaging 9 out of 10. Based on research, there are 5 main contributors to better marketing listed below.. The presentation outlines each step from practical marketing sense, and give you the Microsoft resources to help you execute. I've since spoken with a couple partners who used the resources in this presentation with excellent results. Here are the 5 steps covered throughout the presentation:

Targeting
Value Based Messages
Offers
Repetition & Integration
Co Marketing

Note: I've deleted slides pertaining to our most engaged Certified and Gold partners. If you are a Microsoft Certified or Gold Partner and want to discuss joining a campaign, please let me know.

Five Contributors to Better Marketing PPT

New Partner Marketing Initiatives Calendar Launched

Mike — Thu, 24 May 2007 16:25:00 GMT

This is something that we get such great feedback on and very wide usage of. We bring together all the events, campaigns, program benefits, promotions, training and more into one easily downloaded calendar.

Go get yours now here !

Are you a Microsoft Partner and want to share a 'Marketing' success story?

Mike — Thu, 24 May 2007 15:56:00 GMT

I'm looking to promote your marketing success story to other Microsoft partners e.g. campaign with strong ROI, website, or anything you think another Microsoft partner will find useful. You can email me at: mheald@microsoft.com Looking forward to hearing from you!

Ready to drive sales of Microsoft’s Application Platform?

Mike — Wed, 23 May 2007 16:32:00 GMT

The Microsoft Application Platform can help you deliver more personalised solutions to more customers in more innovative ways. By leveraging the Application Platform Infrastructure Optimisation (APIO) marketing resources and training tools on this site, you can create demand for your infrastructure solutions, close more sales and support your business customers more effectively on an ongoing basis.

Create Your Campaign Today!

Think you have all the answers? Take the EVO Quiz and WIN!

Mike — Mon, 21 May 2007 15:31:00 GMT

Think you have all the answers? Take the EVO Quiz and WIN!

You’ll be asked 10 questions on Microsoft® Exchange® Server 2007, Windows Vista and the 2007 Microsoft Office Systems, similar to those your customers ask every day. Answer correctly 7 out of 10 questions and win a cool branded polo shirt*!

You will need to log in with your Live ID before you start the quiz as this challenge is only available for Microsoft Partners!

>> Start the EVO Quiz now!

*Stocks are limited so hurry!