What Sales & Marketing Courses do Partners Want? What do the Think They're Good at?

Mike — Sat, 18 Aug 2007 08:31:00 GMT

Our marketing consultantcy, Carpe Diem recently undertook a survey of over 50 Australian Partners, obtaining feedback relating to their thoughts on what sales and marketing readiness training they would like.

This graph is interesting, showing their levels of interest in different courses in reducing order - but also showing their perceived level of competence.

Some interesting points:

solution based selling skills rated the most important
the ability to create and convert leads in relation to the IO Campaigns is rated lowest for Partner competence
time management is rated the highest in competence(!)
high interest in understanding the business value arguments relating to new MS releases.

Do let us know if you'd like to see other results from the survey - we also have information on:

differences in perceptions based on the type of Partners (eg ISV, SI etc), and also the organisation level of the respondent (eg CEO, sales resource etc)
preferred time of year to undertake instructor led training
preferences for mode of training (eg face to face, online etc)
feedback on willingness to pay for different types of courses.

Key Marketing Concepts for Microsoft Partners - "Well Worth It"

Mike — Mon, 04 Jun 2007 09:11:00 GMT

The course run by external consultants Carpe-Diem is a great introduction to marketing and Partner feedback so far has been great.

If you don't believe me, see below..

"This course is a marketing course for professional marketing people, wow did that scare me! As a small business owner I see myself in technical, sales, marketing and business management roles, so to walk into a session that was unashamedly focused on full time marketing folk was a concern. After the first hour I was totally convinced that this was the place to focus our efforts that day. Vicki presented energetic, relevant material that we used the very next day.

Highly recommended course, very happy with Carpe Diem.

Marketing for Microsoft Partners : training

What Sales & Marketing Courses do Partners Want? What do the Think They're Good at?

Key Marketing Concepts for Microsoft Partners - "Well Worth It"