Merger Imminent (again)…
So if you believe the hype circulating on the internet, Microsoft are close to confirming a deal with Yahoo. It is thought that the deal will be based upon revenue share rather than an outright acquisition and its still unclear how things will pan out (no change then!) – will yahoo sites now be ‘powered by Bing’? will we see Advertising placements from Yahoo appear on Microsoft web real estate?
Its all still a little unclear but it would be a shame to waste the great efforts that Microsoft have gone to with the latest iteration of search engine, both the brand and function have been very well received and helped Microsoft to gain a little more share of the search market. – Perhaps this was the tipping point for the deal.
What ever the details; if this merger does go through it represents an interesting time for the consumer and in my eyes nothing but goodness. it will see Google with a genuine and worthy competitor and should see both parties ‘up their game’. Perhaps we will see some of that innovative search technology come to market sooner. (or maybe Google will have to finally change their home page and UI to something a little more modern! :)
And in the time its taken me to write this, its happened!!
