http://www.youtube.com/watch?v=QYjgfs1JE7I

TVS is a big brand in India - they make some truly awesome motorcycles. This is one of their latest TV commercial. Few things I love about the ad

  • Entertaining - after seeing the ad, you have a smile on your face. the ad shows a very common scenario of teens bunking college and going for a ride with their sweetheart, and shows it really well in 60 seconds.
  • Use of screen real estate - it is all about the bike - almost every screen shows the bike in awesome shots
  • Evocative - the commercial brings out the effect it wants from its audience - excitement, passion, yearning (for those who can afford it), envy (for those who cannot)
  • Educative - If you did not know Newton's 3 laws of motion, you sure will after this ad.

There is a lot of talk about how TV advertising is losing its shine and appeal, especially if you are targeting the younger generation. If you are the brand manager of a large product/organization and are contemplating spending significant portion of your marketing budget in TV advertising, please check this ad out first. It shows you why some TV ads are worth spending the money. Even if the user does not see the ad on TV, he/she will come across it through his/her word-of-mouth social networks. The interaction with your brand will be more intimate and interactive (because of the evocative nature of content). And that makes it worth your buck.