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http://www.youtube.com/watch?v=QYjgfs1JE7I

TVS is a big brand in India - they make some truly awesome motorcycles. This is one of their latest TV commercial. Few things I love about the ad

  • Entertaining - after seeing the ad, you have a smile on your face. the ad shows a very common scenario of teens bunking college and going for a ride with their sweetheart, and shows it really well in 60 seconds.
  • Use of screen real estate - it is all about the bike - almost every screen shows the bike in awesome shots
  • Evocative - the commercial brings out the effect it wants from its audience - excitement, passion, yearning (for those who can afford it), envy (for those who cannot)
  • Educative - If you did not know Newton's 3 laws of motion, you sure will after this ad.

There is a lot of talk about how TV advertising is losing its shine and appeal, especially if you are targeting the younger generation. If you are the brand manager of a large product/organization and are contemplating spending significant portion of your marketing budget in TV advertising, please check this ad out first. It shows you why some TV ads are worth spending the money. Even if the user does not see the ad on TV, he/she will come across it through his/her word-of-mouth social networks. The interaction with your brand will be more intimate and interactive (because of the evocative nature of content). And that makes it worth your buck.

 

Push email has always been a matter of pride for the road warriors. Having email delivered to your mobile device the instant it lands on your mail server - that's like ultimate nirvana! RIM had the first popular commercial implementation with their BlackBerry enterprise server and BlackBerry devices. Windows Mobile introduced it with WM5 MSFP (Messaging and Security Feature Pack) which works with Exchange 2003 SP2 and (now) Exchange 2007. Steve Jobs announced push email using Yahoo for the iPhone which was probably the first announcement of push-email for non-enterprise (and free) email provider.

Well, with Windows Live Hotmail and WM6, we have push email support for free! And it works pretty darn well. If you have access to a WM6 device, sign up for Windows Live Hotmail (www.hotmail.com). On your WM6 device, open up Windows Live

 

Follow the wizard to enter your Live credentials and configure your device to use Live services (Messenger, Mail, Contacts, etc).

 

After you have configured your device to use Live, click on Menu and select options

Select Sync Schedule

Under Sync Frequency, select As Items Arrive

Thats it! Your device is set to have the full goodness of push email. Who said nirvana was difficult to achieve :)

Imagine yourself in a racing car, driving along the streets of Seattle (or San Francisco) and seeing all the real life street pictures. Navigate using keyboard of a mouse, just like you are playing Need for Speed, but instead of a game, you are seeing real pictures of the streets in Sea or SF. Ok if you cannot imagine then Don't. Head over to

http://preview.local.live.com and try it yourself. All in the browser (and for the Fox fans, it works in FF as well)

 

 

Windows Live local is Live!! Check it out at http://local.live.com.

 

New features (delta from the VE beta)

1. Bird's Eye view - this is plain gorgeous. Check out NY, DC, Seattle, Las Vegas and many more cities

2. Custom pushpins - Right click on the map and create a pushpin. Then share it with your friends

3. Driving Directions - Only reason I wasn't using this till now was that VE didnt have integrated directions

4. Printing - Check out the amazing ways to print your driving directions

 

Enjoy!!

Zdnet has an article titled Gartner: Ignore Vista until 2008. It was an interesting read in the sense it made me write after a long hiatus. It talks about Vista being evolutionarily better that XP. Very little was mentioned about the features that are coming in Vista and how they might or might not be useful to customers. Also, nowhere in the article I could any special importance to the year 2008 – how did they come up with that date? The article also downplays the security features in Vista, which was most surprising given the fact that it is one of the most critical issues for end-users and enterprise customers alike.

So based on my dogfooding experience with Vista and watching a bunch of channel 9 videos, here is my short laundry list for why NOT to wait till 2008

  1. Security – One can never have enough (unless it hampers usability, of course) especially in today’s world of Viruses, Worms, Trojans, Malware, Phishing and SPAM. In Vista, an extra-ordinary focus has been given to security. Improvements around reducing attack surfaces, threat modeling, User account protection (UAP, also known as LUA) – (and much more) have gone into making existing features a lot more secure. But there is a more – new firewall, Windows defender, low-rights IE, enhanced smartcard support for winlogon, Full volume encryption, improved EFS , support for stronger crypto algorithms, support for federated identities using Infocards, new authorization manager (AzMan).
  2. User experience – Glass (it looks swell), desktop gadgets and sidebar (for the gadget freaks like me), WMP 11 with a very clean UI and amazing library support, support for auxiliary displays, Media Center (this has to be seen, words don’t do enough justice), etc.
  3. Information organization and retrieval - Search (much faster and granular than what MSN and other DS offer), virtual folders, integrated RSS, improve file metadata, etc. Search is critical because it is not just a feature. It is ingrained in the whole Vista shell experience. So its there in the start menu, in control panel, in windows explorer, in IE.
  4. Performance - improved network and audio stack. Support for USB device to increase virtual memory (this is a killer feature given the fact that USB 2.0 drives are so cheap)
  5. New application platform - Winfx, Avalon, Indigo, Metro (and XPS) - PDC2005 for tons and tons of developer-related info
  6. Games – 3D chess looks delicious but again it is the work in the gaming platform that’s more importantly. Xbox 360 will rock the console world (its launching on my birthday, so you guys know what i want as a gift :-) ) but Vista will have a lot in store for gaming on Windows
  7. IE7 - if you have got your hands on the CTP builds, you will know how vastly different this is from IE6 – quick tabs, RSS, improved printing, standards support. Check out IE Blog for more

And this is just what I could come up within 15 minutes and that too amongst the things that’s already out (almost all of the above can be experienced in the CTP builds we have). There is so much more that I don’t know of (I am a mere PM working on RMS) that’s yet to come. http://channel9.msdn.com has bunch of demos for most of the above. Scoble is doing a fantastic job of running around getting product teams to talk about what they are building and why.

Let me know what you guys think

Mayur

P.S. the usual disclaimer applies – opinions expressed are mine and not representative of my employer. No rights conferred. No guarantees.

The team blog for RMS just went live at http://blogs.msdn.com/rms. Currently we only have the welcome post by our Product Unit Manager, Keith but soon we hope to have the team contributing blos posts on all the categories mentioned in Keith's welcome post. BTW, Keith's participation and support was really instrumental in getting the blog started. It really helps to have supportive managment when starting a new external communication initiative like a team blog.
We just shipped Rights Management Services (RMS) SP1. It is Microsoft's latest release in the Enterprise Rights Management (ERM) space. It comes with a host of new features to improve deployment, support for high security environments like air-gap networks and conforms to FIPS standards. More importantly, SP1 provides support for a host of server-side solutions to be RMS-enabled. Check out the ten great things about SP1 here.
 
You can download RMS SP1 for windows server 2003 (this is the RMS server) here.  The client software is available here.
 
*Update* Eweek and BetaNews have a great coverage on RMS SP1 here and here respectively.
Looking for a fun and exciting way to entertain your friends and wish them a hilarious April fool's day? Check out MSN Search's unique idea of creating customized spoof search results with your friend's names at http://www.msnsearchspoof.com. I just tried it for my roommate and showed it to him and he was truely amused. Kudos to the MSN team for this innovative idea.
Now the really popular people can find solace. MSN just upped the limit on the contacts in your contact list from 150 to 300. The change is live for everyone right now, regardless of which version of Messenger you're running. So go ahead and add all those users whom you never could before. As they say, sometimes size does matter.

Till now, corporate communication has heavily relied upon email and phone to get the message across. IM has been popular as a consumer communication medium for quite a while, but its uptake in the corporate world has not been dramatic. Lately, with improved bandwidth and constant connectivity, video messaging is picking up as a viable option for real-time communication. Also, with businesses spanning geographical boundaries, corporations are looking for a mechanism to conduct meetings electronically. And all of these technologies exist today but as disparate silos of applications. Here are a few examples

 

  1. Email – Do I even need to enlist providers or solutions hereJ?
  2. IM – Yahoo, MSN, ICQ, AOL. All have a strong presence in the consumer market
  3. Phone – again, a plethora of providers. A point to be mentioned is the recent rise of VoIP as medium for conducting voice calls over the Internet
  4. Meetings – most done using conference call. Specialized meeting software like Live Meeting are starting to emerge to allow more content (besides voice) to be communicated
  5. Video – most IM clients provide video functionality, though the quality leaves a lot to be desired.

 The problem lies in the very fact that these technologies manifest themselves in different applications and devices and users have a hard time learning and using them. At least I did. I send a message to my colleague and get an OOF (out of office) message. Then I try calling his phone to get a voicemail. I need to use multiple applications and devices to get my message across. What if there existed one application that provided a unified interface to all these technologies? What if you could find a co-worker in your large enterprise by just entering his name and then using one application, be able to email, IM, call, video conference, and invite to a conference call or set up a live meeting? What if you can see OOF as status in your IM client, instead of having to email the person and then find out? What if your IM status is set automatically based on your Outlook calendar? What if this application can be integrated in your everyday collaboration software so that you could access its functionality from right within your email client or word processor? Sounds futuristic? Well then the future is here – Office Communicator 2005.

 

Sounds a like a marketing pitch? The reason is I am super impressed by this technology. Code named Istanbul; I feel that Office Communicator 2005 (OC) is one of the coolest technologies to expect in the near future. OC is the front end client to the Live Communication Server (LCS). I installed the beta bits 4 days ago, and I am hooked to it. This slick looking app provides you an interface to send email, have IM conversations, do application sharing, make phone calls using the corporate PBX system, make and recieve VoIP phone calls, and make conference calls. In future, it will even allow me to connect to public IM services like AOL, Yahoo and MSN so I won’t need to have 3 different messenger clients running on my machine.

 

Betanews has an article on OC and its features. Eileen has a blog entry that links to the webcast of the Bill keynote at RTC web conference, where OC demo was shown. She also points to link where you can sign up for the beta program.

I like to think of myself as a geek. As a geek, I pride upon the fact that I have never been infected with a virus (besides cold, of course). Imagine my geek pride taking a hit when the bad guys came up with a new set of tools - tools to get past the geek barriers I had put on my beloved machines. This was of course long time ago and since then I have been periodically infected by spywares/malware/adware. Each time I find solace in the fact that I am not alone. My best friends till a week back were Adaware from Lavasoft and Spybot S&D. Both of them did an admirable job for finding the little pests hidden of my system and cleanse them.

Then came the big news. Microsoft, the company I work for, acquired GIANT Company, producers of GIANT antispyware software. Since I had never bothered to look beyond my best friends (Adaware and Spybot), I had no personal experience with GIANT, though I had heard that it does a good job. Microsoft has promised that it will make a public beta version available within a month. As an employee, I was privileged to get my hands on an MS-internal release of the software. With mounting expectations and trembling hands (ok, I am exaggerating a bit here), I installed the software. The first thing that struck me was the UI. Though it doesn’t seem as slick as Adaware, it is surprisingly easier to find your way through. It gives an impression that it was designed with utility in mind, sacrificing on visual appeal. It surely makes the job of me explaining to my parents on how to use it much simpler, with its large buttons, simple menus and good contextual information.

Since I had run Adaware a few days ago, I chose to do a quick scan rather than a full scan. And the results pleasantly surprised me (though it took quite a bit longer than the 2 minutes it promised me). I had around 8 spyware programs on my machine and one browser hijack. Best part about GIANT was the amount of information it was able to provide about each entry. I also loaded the real-time protection agents which monitor my machine for any system, application or internet changes and notifying any potentially hazardous changes. When agents finds a suspicious activity, a alert window appears in the bottom right corner of the screen which includes substantial amount of information concerning the attempted change and allows the user to make a decision whether or not to allow the action to complete. This is a killer feature, that distinguishes it from most of the free spyware programs (Adaware has a similar feature in the paid version). Just yesterday, I was surfing an obscure tech website when it prompted me to install a web toolbar. Even after clicking NO, it tried to install it. GIANT agent promptly displayed the alert window. Since it was my first tryst with real-time protection, I was impressed.

<Update> Investigating the issue of how the spyware was able to install even after clicking NO, i found out that there was an error in my IE security settings for ActiveX. There is a setting for Initialize and Script ActiveX controls not marked as safe (Tools->Internet Options->Security->Internet->Custom Level). As it turns out, I did not notice the NOT and thought it was for control marked as safe, hence setting it to Enable. Please make sure that (For Internet Zone) for all unsigned and unsafe ActiveX, you have set the option to either Disable (advisable) or Prompt. Thanks to Bruce Morgan from the IE team for resolving this issue. </Update>

GIANT also provides a set of useful tools to complement the spyware engine. Under Advanced Tools tab, you can find utilities like System explorer which allows you to configure your startup and browser add-on settings. It also has a browser hijack restore tool that can help you to reset your browser settings to default after it has been hijacked. It also has Track Eraser utility that allows you to delete cached information about your activities (documents accessed, temp files, cookies, google toolbar cache, etc).

All the hype and glory apart, GIANT, like most antispyware software, is not perfect. But it surely complements Adaware and Spybot very well. The security team in Microsoft is working hands-down on this product so that we can make it available to the general populace as promised. Given the prevalent problem of spyware, this is something everybody should be looking forward too. It may not be a complete solution, but it surely is an indispensable tool in my arsenal. I am proud to say that I have a new best friend.

<Update> I just came across Paul Thurrott's detailed review (with pictures) of the GIANT antispyware product (prior to its purchase by Microsoft). It goes in much more detail than I did in the blog entry. Be sure to check it out here.</Update>

If you have any good/bad experiences with any anti-spyware products, I'd love to hear about them. One can always have more friends :-)

Mayur Kamat| Program Manager |Rights Management Services

To err is human, to forgive Design

Playing with cool software has always been something I really enjoyed. Primary reason being it allows you to admire the works of a talented set of people. They are a manifestation of the fact that there are so many problems in the tech world which I am not even aware of and the kind of creative solutions people come up with to solve them. Without further ado, I present the few toys (as I like to call them, though most of them have high utility value) that have caught my attention.

1.      MSN Desktop Search - Unless you were on a sabbatical which kept you away from the Internet, you must have surely heard about it. Everyone is talking about it. Scoble has a great collection of reactions from the Blogosphere here. Desktop search is a boon from heaven for people like who have tons of information but not the acumen to keep it in an organized manner. Google, Copernic, AskJeeves have similar offerings and after having tried most of them, I still feel MSN’s offering is the most comprehensive and powerful. The best part is that I don’t have to use the MSN toolbar in IE. I use the toolbar in windows explorer and it works awesome. Only shortcoming is the email search – it is still not as fast as LookOut.

2.      LookOutIndispensable tool if you use Outlook. The speed of its search is amazing. And it has the most transparent indexing among all its contemporaries. All desktop search offerings have a lot of work to do to come close to LookOut as far as Outlook integration and speed of search is concerned.

3.      Desktop Sidebar This is THE tool to have. One of the best products for Windows. I am sure you can tell from the words that I am a big fan of this. It has everything you want and is fully customizable (both aesthetically and functionally). I use it for – a clock, stock quotes, toolbar to launch applications, system perf indicator, weather, enhanced command line, RSS aggregator, calendar and windows media player. Sidebar works best if you have the screen real-estate to afford. I use a dual-monitor config and hence can afford the real estate it demands. You can check out how I use Sidebar here

4.      PhotoStory 3 We all take digital pictures; we all host them online for our loved ones to enjoy. So what’s the problem – since everyone does it, it is no longer COOL. Photostory gives you just that – an avenue to be cool. In simple steps, you can create a movie from your static pictures, all cool transition effects, add background music (or record a narration) save it as a WMV file. You can then import this file in CD creator software and burn it as a VCD to share it with loved ones.

5.      Picasa Google purchased Picasa and the good news – they made it available free. It is simple-to-use software to manage the myriads of digital pictures and perform simple manipulations. The cool feature is that you can view the Timeline for your pictures. The interface and design are a pleasure to behold

6.      Irfan Viewer One more must-have on every computer. This is the lightest, simplest and richest image viewer. I cannot even list all of its features. The ones I use most often are for image resizing, cropping and batch conversion. With a download size of less than 1 MB, this is one of the smallest image viewers. Its power and versatility has to be experienced, word just don’t do enough justice

7.      Streets and Trips – Whole of Mapquest and Yahoo maps on my laptop. Exceedingly simple to use. With the GPS hardware, it is unbeatable. Stick the GPS hardware to your windshield, attach it to your laptop’s USB and entrust it to your girlfriend sitting in the navigator’s seat and you are done. And yes, your girlfriend doesn’t need to have a CS degree to use it.

8.      Plus! DMDIt is an assorted collection of a lot of cool toys. My fav is the Plus! Dancer (you can download one dancer for free from here). You can select from around 10 dancers to download from. When music is played, you can see your selected dancer perform his/her moves on the screen. The cool thing is that the dancer moves to the beat of the music (most of the times, at least). I have seen make quite an effect when used sparingly during presentations. It sure has the OOMPH! Factor

There are quite a few more, but that’s for some other time. Please note that the views mentioned are solely mine and are not representative of the company I work for.

Happy Holidays!!

Mayur

Scenario: My dad is a metallurgical engineer in India. The only time he use he makes of a computer (my old Pentium I with 32MB RAM) is to send/receive emails, browse news websites and call me using Net2Phone service. But he is one enthusiastic individual. He does extensive reading, mainly in print medium. Then when he calls me, he keeps mentioning about how Microsoft is expanding its operations in Hyderabad, RFID is going to revolutionize India, etc. He has his friends circle who consider him the hotspot for technology news. If there could be one active blogger, he would fit the bill. But explaining to him what a blog is, then asking him to go online (net usage in India is not cheap), login to a blogging site, create a new blog entry, publish it, etc etc will take me ages (and drive me crazy at the same time).

Solution: MSN Spaces to the rescue. I create an MSN space for him using his hotmail ID. I enable MSN Spaces Mobile settings to put his hotmail id as the email address from which he will publish. Thats it. Now all I do is give him the email address where to publish his blog (generally of the form Username.secretword@spaces.msn.com). Now he can write an email to this address whenever he finds something interesting, compose the email offline (save money on net usage), connect to the Internet and send using Outlook express and Bingo!!! Its done.

Advantages:  It is a dynamic environment for him to post his thoughts, share with me and his friends and get feedback. Plus it gives a sense of accomplishment (at least for people who have never published anything on the Web) to see your thoughts presented in a really cool format.

I have always believed technology to be an enabling force in everyday life. This is a prime example. Dad, start blogging :)

v1 products generally suck. Beta of v1 products surely suck. That was my belief till today. MSN Spaces has changed that. For the uniniated, MSN Spaces is Microsoft's foray into the Blogging arena (http://spaces.msn.com). And the balance they have struck between myraids of feature and usability is amazing. Cool themes, amazingly simple drag-drop layout, email-based blogging, customer lists for sharing music/movie preferences, the list goes on. The things that blew me away

  1. Integration with Hotmail and MSN Messenger 7 beta - You can click on your friend's contact card and you can preview his blog
  2. Email-blogging: I simply wrote an email to my MSN space address, attached a few images, and sent the message using Outlook. And within seconds, it is on my MSN space. Not only do the pictures appear as thumbnail links on my blog, but they are automatically added to my MSN Space photo album. This is as easy as you can get.
  3. Photo album - you can have a slideshow-running photo album on your MSN space that scrolls all the images uploaded on your blog. One click and you can view the images in full screen
  4. Access control - you can make your MSN space public, accessible to messenger contacts only or private. So whether it is your secret rendezvous spot with your girlfriend, discussion avenue for your drinking buddies or a competition to Scobelizer (http://radio.weblogs.com/0001011/), MSN space has a solution for you

If you want to check the blogs of the people working on the team, Scobelizer has a link to them (http://radio.weblogs.com/0001011/2004/12/01.html#a8785). If you dont mind looking at an hasty attempt to be cool, check out mine at http://spaces.msn.com/members/mayur/

Mayur   

 

Henry Longfellow inspired me to write a whole poem on Microsoft PM, borrowing from his lovely composition. The Village Blacksmith. Disclaimer - this is purely for creative purposes and no money is being made.

So here it is -

In the evergreen state of washington
The Redmond Campus stands;
The PM, a shrewd man is he,
One of the many on this land;
And the grey cells of his sharp brain
Are lithe as rubber bands.

His spec is detailed, signed-off and long,
the whole product spectrum it span
His presentations are jazzy and fun
His scenarios as clear as they can;
And interacts with the whole team,
For he works with every man.

Week in, week out, from morn till night,
You can hear his thoughts flow;
You can see him schedule meetings,
his visio diagrams glow,
Like a rock in the sea
He faces every blow

Customers demanding new features
The requests come to his door;
He hears the product planner demand
He hears the developers roar,
Balancing the schedule and resources
Because ye dil maange more [because everyone wants more]

On weekends he takes the days off,
And parties with girls and boys;
Alls well and fun and frolic,
Till he hears his manager's voice,
New requirements, schedule resets
Adds flavor and the spice

Specing,--designing,--scheduling,
Onward through ship cycle he goes;
Each milestone sees some tasks begin,
Each RTM sees it close
Customer demanded, we provided,
Has earned a nights repose

Thanks, thanks to thee, my worthy friend,
For the lesson thou hast taught!
Each role has its special function
Every one plays his part
Together we create a successful product
That everyone can be proud of

Disclaimer: This posting is provided "AS IS" with no warranties, and confers no rights

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