It is no secret that I am a huge fan of San Pellegrino Limonata.

And it is not much of a secret that the "European" can size of 330ml leads to a slightly smaller can then the typical 12oz one usually seen on the US side of the puddle.

The new cans (which were discussed previously here)

do have one "feature" I did not mention previously -- the foil 'cap" on their tops.

Now I am just old enough that watching movies with cans that use pull tabs them in them as a plot device (e.g. WarGames when Matthew Broderick dials a number on a pay phone without change using one) are ones I remember watching back when it seemed normal since all cans had them -- even though now I am astounded at a design that led to so much littering of pull tabs throughout the world.

But this foil top is intended mainly to deal with one of the long-standing complaints of the design most companies use now -- the fact that a can might become a landing pan for dust/dirt either during transit or while sitting in the store or at home waiting to be opened and used.

I suppose it is good at that.

Though to be honest the six-packs come completely wrapped in clear plastic which means the tops of the cans were already quite protected.

Now the foil "condoms" are protected by the plastic so they won't get dirty either.

This is not ironic, really -- just short-sighted,

What the hell purpose do these foil condoms serve other than to be a huge step backward in the world of new opportunities to have trash that people will either not recycle or will just use to litter?

I am hoping this distinctive oddity does not catch on with other canned drinks....

I'm not going to litter with any of mine, for what it's worth. :-)

Note to Microsoft internal folk: RED stuff is for the benefit of people, GREEN stuff is for the benefit of the planet.

Kind of interesting (though also not ironic unless you misuse the word in more of a Britney or Katie sense than an Alanis one) that the San Pellegrino people changed the can color from being green when they made this particular earth-unfriendly change!) and it is good to know that the color scheme has applicability outside of the world of Microsoft, given their (also not ironic) refusal to stock the beverage.

 

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