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Podcast == mp3 only ?

Just been having a discussion with the Scoble about our Video RSS feed from TechEd 2005 - Robert suggests that we shouldn't be calling these a "Podcast" because Podcasts are only for mp3 files and iPods. I disagree with this thinking, while it's true that Podcast started as a way to deliver mp3 files to iPod's the Enclosure tag within the RSS file can be used to deliver anything, wma, wmv, mp3, MPEG4 for PSP's, or whatever else - if Microsoft were to start calling this VideoCasting, or ScreenCasting, or something else, would you know what we were talking about ?

If you saw the term "Video Podcast" would you know/understand what this was ?

Let me know your thoughts on the subject.

- Mike

Posted: Tuesday, June 14, 2005 3:24 PM by mikehall

Comments

Justin Williams said:

I don't download them because they aren't mp3s that I can play on my iPod. I use a Mac 90% of my life, but like to keep abreast on all Windows development stuff since I am a code junkie, but since it's not convenient to just be able to drop these into iTunes or an iPod, I just pass them on. A shame.
# June 14, 2005 3:46 PM

mikehall said:

You can of course get to the raw video files from this link - http://strategery.geekswithblogs.net/TechEdPodcast.aspx

- Mike
# June 14, 2005 3:50 PM

Paul Schaeflein said:

I'll agree that podcast can be used as a generic noun (like Kleenex and Q-Tip). But my understanding is that I would get an audio file.

By the way, is there a why to get the audio track of your wmv files onto my iPod?
# June 14, 2005 3:51 PM

tzagotta said:

What does iPod have to do with the broadcasts MS is producing? That is only one of 'n' possible target devices.

I could never understand why, when someone posts an MP3 on a web site, that is a "podcast." I use MP3's all the time, and have never used an iPod.

My vote is for more generic terms. How about just "video"???
# June 14, 2005 3:59 PM

Prashanth said:

I always equate podcasting with mp3. Podcasting has nothing to do with iPods.

I do not like like the term "Video Podcast " as it will be annoying to see video podcasts come up on a search when I am looking for a mp3 podcast
# June 14, 2005 4:29 PM

Comic Strip Blog said:

Hiya Mike Hall! I like your work but Robert Scoble is right. Please just add ADDITIONAL feeds with MP3 (sound track) of your "video podcasts" and you will be then able to call them "podcasts".
<br><br>
Sorry, mate, but podcasts are audio only (usually MP3, but Chris Pirillo offers both MP3 and WMA).
# June 14, 2005 4:38 PM

Mike said:

Honestly, I thought a podcast was something you could only view using somesort of mac viewer. Since I don't particularly like the windows version of apple software I wasn't going to bother to watch the video. Now that I know this isn't the case I'll go check some out. I'd prefer just the generic term of video webcast, audio webcast, mediacast or even digital broadcast.
# June 14, 2005 5:02 PM

mikehall said:

since the 'enclosure' technology can be used to wrap anything isn't the term Podcast similar to Kleenex, or Hoover ? - a generic term for the type of device or technology being used ?

- Mike
# June 14, 2005 5:10 PM

Dan said:

I'ts a cultural/language thing... when you think of kleenex, do you think Facial Tissue? (40 products) or Dinner Napkins? (1 product)

http://www.kleenex.com/us/sitemap.asp

Technically: they are both Kleenex, but If it's on my shopping list. I will probably get the Tissue...

Maybe if you call it "Podcast brand video" :-)
# June 14, 2005 5:39 PM

n4cer said:

Mike, I personally share your view, however since so many equate Podcast with mp3, how about using the term Streamcast?

Other names:
Softcast?
Blogcast?
Bitcast?
Bytecast?
Filecast?
Feedcast?

I always thought Podcast was an unfortunate misnomer since it doesn't require an iPod.
# June 14, 2005 6:46 PM

Goebbels said:

Podcast. You are right. Scoble is just pathetically towing the MS marketing line and hates the idea of propagating the well-accepted and understood term. ScreenCasting and VideoCasting sounds like a bunch of delusional, self-obsessed fools sitting around trying to invent terms rather than delivering someTHING.
# June 14, 2005 7:36 PM

Robert Scoble said:

Goebbels: I didn't invent the word "screencast." Jon Udell at Infoworld is the first one to use it that I remember.

It's such a popular term that there's even a Wikipedia page for it. http://en.wikipedia.org/wiki/Screencast

http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2004-29,GGLD:en&q=screencast

There are plenty of people who use the term "blogcast" too. There's even a http://www.blogcastrepository.com.

http://www.google.com/search?hl=en&lr=&c2coff=1&rls=GGLD%2CGGLD%3A2004-29%2CGGLD%3Aen&q=blogcast
# June 14, 2005 7:41 PM

Robert Scoble said:

And Wikipedia defines podcasting as specifically about audio feeds. Here's that entry: http://en.wikipedia.org/wiki/Podcasting
# June 14, 2005 7:43 PM

Goebbels said:

Scoble. I didn't say you invented "ScreenCating." I could care less if you did or didn't. I could care less about Udell. I could care less about wikipaedia... There is an entry for Viktor Shlovsky--Does that make him a household name?

Claim wikipedia as your definitive source if you'd like. It doesn't impress me or most of the populated world nor does it actually indicate anything about popularity or true meaning if it did.

Hell, Mike's got posters who don't know what "PodCasting" is at all. Please, call it a BlogCast. Do as you please. I'd love to see yet another attempt by Microsoft to "communicate" with the people be completely lost because they are afraid of using the term "PodCast."
# June 14, 2005 7:53 PM

Mick Stanic said:

How about "disintermediated audio/video on demand cast type files"??? :)

Personally... i think each medium should have its own name like audio-casting and video-casting...but it should all fall under one generic term like media-casting or something similar. And an audio/video blog is a different animal all together...same species...but different.

Using the word "Pod" in the title (and we do it as well at The Podcast Network) is nothing more than a great way to hang of the brand-recognition of the iPod and use the publicity engine it has...but if i have to explain to one more journalist (or person in general) that you don't need an iPod to listen to our shows, or any audio-casts/podcasts for that matter, i will start to go mad and won't be held responsible for my actions next time i'm in the iPod section of an Apple store ;)

The portable delivery mechanism of the future for audio and video material will be the mobilephone anyway, so what will we call it then...phonecasting??? cellcasing??? verizoncasting??? motorolacasting??? We need to remember (and get the message to people) that the device is not the medium.

You can access this material on a multitude of devices...I am watcing all of your Teched casts (and all of the channel9 videos) on my Media Center Mike...I'd rather watch those in my lounge room than 60 minutes or American Idol....
# June 14, 2005 9:07 PM

mikehall said:

surely POD == Publish On Demand, right ? - that mp3 player is of course limited to audio only - surely, as a Genre, Podcasting has moved beyond audio/mp3 to also cover wma, mpeg, avi, wmv...

- Mike
# June 14, 2005 9:32 PM

Steve said:

Podcast = rss + enclosure.

Simple.
# June 14, 2005 9:42 PM

Minh said:

Sorry, Mike. "Podcast" already has an established meaning. Audio only.
# June 14, 2005 10:35 PM

Who is Pete Grondal? said:

Dan said "PODCAST BRAND".. I like that!

"Now with 99% MORE video!"

I'm on vacation right now... but feel a bit bad after reading this.

Justin, Paul, & Comic Strip Blog.. Sorry about lack of *.mp3, my bad! We put a bunch out for MEDC.. But everyone seemed more interested in the video stuff.. And I did not get a single request at the event. I'll start an MP3 feed soon, promise. I like to listen to these in the car, on the way to work in the morning too.

If I ask my wife what "Spam" is? She thinks of junk mail.

When I turn on my PMC and go to genre, I scroll down to "podcast".. podcast seems to have become the genre everyone uses when they distribute their media. Some use "podcasts" so I almost always have the two listings independently show up on my various devices.

As a genre, “podcast” is as appealing as easy to relate to as the "RealityTV & Talk Radio" genre. I am entertained and engaged by fallible humans doing things in not overproduced ways. Occasionally I learn something, but usually I’m just engaged or NOT. “Hey, it’s December 13th 2004 and this is the Blah Blah Blah podcast” .. pretty predictable under the listing “genre”.

In general, it seems that RSS technology is more easily evangelized, marketed, and understood. Distribution models such as the Bittorrent show teeth much more easily measured by business development & marketing folks. “Pete, You Can't Measure A Genre!”.

Podcasting to those around me is a vision of turning the internet into a Tivo.. (at least that's how our IT folk’s see what I'm doing to the corpnet :)

Mobile devices across the board are still so low ROI, that it does not make sense to fuel some moldy old holly-war over a name that is actually pretty damn cool. Change the name to videoblogcast and we'll likely cement Microsoft's doom in the PR arena anyway (we are not borg.. I watch channel9).. Other friends at MS have tried that and been slammed by the “community” for not giving credit to the roots of "podcast" (although those might be in court right now I understand). Let's not be silly really.

I would agree with Robert that "podcasting" has it's roots damn deep in audio and that the "audio only" perception is likely a puzzle to the drive-by TechEd 2005 RSS subscriber. However, we were not hiding our cameras at TechEd :) NOT HARDLY ! ;) Folks knew what we were doing.

Adam Curry and I sparred about all this.. and he's with you Robert! But he sees ipod users as his audience. That's a very small audience. Even if you put every other mobile device of any os ever sold into the hat.. it’s a small number.

Most creative folks just want to have the biggest audience possible.. It's not just mobile devices.

The “Podcast” just happens to be a “killer app” for mobile devices.. for sure. Now devices can ship with the promise of “a wealth of content” ready to download when the buyer gets it home. Stuff they have never seen or heard. Like a Tivo, time-shiftable, an opportunity to discover or learn.

Mobile devices, I love them.. HUGE FAN. They are however, of an unfamiliar quality to be considered "economically-viable" at this stage. You know how much time it takes to create content. Audience that has utility to play content is everything.

Desktops, Laptops and tablets are a big audience. TechEd Podcast was positioned for those devices. (and.. they play very well on SmartPhones, PocketPC's and PMC's) It's tough to get a Play4Sure spec.. This was closer. Certainly no gold. But closer without doing HUGE MBR files (and that can also doom Mac support).

As Rush Limbaugh, Forbes Magazine, and silly CNN "blog" articles begin to evangelize "Podcasting" for the masses, it's becoming easier for us all to talk about it, and what we want it to be. The name does not imply media at all.. or mobile devices. It's automatic and time-shiftable. If the name changes.. I'll start calling it something else. Spam is Junkmail, Podcast is Subscription delivered content. My 2 cents. Who is Pete Grondal?

I really don't care about the name.. it's great.
Bloggers are great!
Adam Curry is Great!
Trucker Tom is Great!
Bram Cohen is Great!

*GOD BLESS MIKE HALL.

I'll go make some *.mp3's now.. Sorry again about that.

Regards,

Pete

PS. Is a podcast a blog? I don’t consider myself a blogger.. is that another cliché’?
# June 14, 2005 11:12 PM

steven Frein said:

I would provide feed back, but I refuse to use a blog by a company that will censor its users like in spaces. Blogs should be free for speach. see attached user policy of msn.spaces:

THis is bullshit

Prohibited Uses
Violations of the MSN Spaces Code of Conduct may result in the termination of access to MSN Spaces services or deletion of content without notice.
You will not upload, post, transmit, transfer, disseminate, distribute, or facilitate distribution of any content, including text, images, sound, data, information, or software, that:
incites, advocates, or expresses pornography, obscenity, vulgarity, profanity, hatred, bigotry, racism, or gratuitous violence.
misrepresents the source of anything you post, including impersonation of another individual or entity.
provides or create links to external sites that violate this Code of Conduct.
is intended to harm or exploit minors in any way.
is designed to solicit, or collect personally identifiable information of any minor (anyone under 18 years old), including, but not limited to: name, email address, home address, phone number, or the name of their school.
invades anyone's privacy by attempting to harvest, collect, store, or publish private or personally identifiable information, such as passwords, account information, credit card numbers, addresses, or other contact information without their foreknowledge and willing consent.
is illegal or violates any local and national laws that apply to your location; including but not limited to child pornography, illegal drugs, copyright material and intellectual property not belonging to you.
is intended to threaten, stalk, defame, defraud, degrade, victimize, or intimidate an individual or group of individuals for any reason; including on the basis of age, gender, disability, ethnicity, sexual orientation, race, or religion; or to incite or encourage any one else to do so.
intends to harm or disrupt another user's computer or would allow others to illegally access software or bypass security on Web sites, or servers, including but not limited to spamming.
attempts to impersonate a Microsoft employee, agent, manager, host, another user, or any other person though any means.
# June 15, 2005 12:53 AM

Who is Pete Grondal? said:

That's a pretty broad statement.

Spaces is run by MSN, MSDN is a different ball of wax. (oh BTW)

Which part of the "Spaces" code do you think is "bad"?

ALL of it?
even :
"pornography, obscenity, vulgarity, profanity, hatred, bigotry, racism, or gratuitous violence"

I mean.. good for the movies.. but bad in real life right?!

Be more specific so we can discuss it. What are you trying to post that they are questioning?

I've never heard of anyone having anything removed before.

curious.

-Pete

ps. I suppose that "on the basis of age, gender, disability, ethnicity, sexual orientation, race, or religion; or to incite or encourage any one else to do so. " might be a little hard to gauge. We live in a pretty diverse society. But you can expect the Legal department on staff anywhere to make sure they cover the basis. EULA's are getting pretty deep.
# June 15, 2005 2:22 AM

Wayne Taylor said:

Both you and Scoble have blogged about this.

I think having a universal name keeps it simply, therefore allowing the general public (not geeks) to grasp what the Term Podcast means.

If we want PodCasting to take off in a big way then it has to be easy for all to understand.

I believe that Adam Curry is the father of the Podcast, why not ask his opinion?
# June 15, 2005 2:37 AM

Steven Frein said:

The MS in both MSN and MSDN is a no brainer. They are both owned by Bill.


My point is this. Freedom of speech is important in blogs. MSN.Spaces is a blog tool that should not be censored. Profanity or vulgarity or even pornography is real life. People should be able to give POV using any language or meathod.

Maybe you should move to china if you don't like freedom of speech. MSN Spaces bans words like democracy.
# June 15, 2005 3:08 AM

Steven Frein said:

The MS in both MSN and MSDN is a no brainer. They are both owned by Bill.


My point is this. Freedom of speech is important in blogs. MSN.Spaces is a blog tool that should not be censored. Profanity or vulgarity or even pornography is real life. People should be able to give POV using any language or meathod.

Maybe you should move to china if you don't like freedom of speech. MSN Spaces bans words like democracy.

Fuck fuck fuck - Just because I can.....
# June 15, 2005 3:10 AM

Who is Pete Grondal? said:

OH...k?

Good Response.

(o) (o)

/()\

[I][I]
# June 15, 2005 3:17 AM

Rod Trent said:

C'mon folks, chimping about something like this is crazy. "Pod"casting is fine for consumers who buy consumer goods like iPODs. But, what about the real techies out there who require better sound and video that MS provides in their file formats? I didn't buy a Portable Media Center for nothing. And, BlogCasts have been around for almost as long as PodCasts. Check out the BlogCastRepository (which has quite a few MS folks "Blog"Casting, I might add) for more info. www.BlogCastRepository.com
# June 15, 2005 8:50 AM

mikehall said:

BlogCast doesn't work for me, read the description of a Blog on Wikipedia - http://en.wikipedia.org/wiki/Weblog

Audio/Video content being exposed through an RSS/XML file doesn't fit with the description of a Blog which is text/images. In fact, the majority of blog capable RSS readers do not recognise the 'enclosure' tag, which, at the end of the day is the thing that makes BlogCasting, Podcasting or whatever you want to call it, work.

Tools such as iPodder do understand the 'enclosure' tag, will download the content whether this be .mp3, .wma, .wmv, .avi, or whatever and will create a playlist for the content in Windows Media Player (or iTunes) - the fact that iPodder doesn't care what content is being pulled down and still creates a playlist which can be sync'd with Smartphone, Pocket PC, Portable Media Center, or, if audio, any "PlaysForSure" device is a good thing, right ? - if this technology was limited to iPod only, and mp3 only surely iPodder, and other tools would restrict the content I could pull down, or at least throw up a warning that the content won't play on my iPod, but this doesn't happen - the tool pulls down the content, I get a play list in Media Player, and I can watch/listen to the content I've sync'd.

I believe that PodCasting has moved on from being .mp3 only and as Pete Grondal mentioned earlier is more of a Genre than a specific technology or file format. The fact that iPod is limited to audio/mp3 only doesn't change the fact that the RSS/Enclosure technology can be used (and is used) to expose more than just audio.

I feel ok with calling the content we exposed from TechEd 2005 "Video Podcasting" - if you, the audience would prefer me to call this something else then let me know - personally, I think people understand what 'Podcasting' means (content exposed from an RSS feed through the enclosure tag).

- Mike
# June 15, 2005 9:27 AM

Goebbels said:

"C'mon folks, chimping about something like this is crazy. "Pod"casting is fine for consumers who buy consumer goods like iPODs. But, what about the real techies out there who require better sound and video that MS provides in their file formats?"

MS doesn't provide better sound or video quality than what consumer devices provide, for one. Secondly, no one is talking about high quality content. Thirdly, sorry MS employees, but PodCasting is an accepted term and goes well beyond iPods.

"I didn't buy a Portable Media Center for nothing."

Are you sure you didn't? Should we really be considering your individual purpose or should we be acknowledging the millions who already have accepted the term.

"And, BlogCasts have been around for almost as long as PodCasts. Check out the BlogCastRepository (which has quite a few MS folks "Blog"Casting, I might add) for more info. www.BlogCastRepository.com"

That's because it's your site and your an MS employee and the content is almost exclusively MS-related. Do we care? No, stop trying to pimp your company's product and your site.
# June 15, 2005 12:54 PM

Mark Fredrickson said:

I have to agree with Mike. Podcasting is just the Kleenex of RSS Enclosures. It's a name everyone is using for subscribing to RSS Enclosures and since Enclosures support video, Podcasting should also support video. I personally like receiving a mix of audio and video in my RSS Feeds. I do not have an iPod but do have a PPC that displays the videos just fine. And I really don't want two different names for receiving content from an RSS Enclosure. If you absolutely cannot stand video in Podcasting, then get rid of Podcasting and call it something more accurate. But I don't think that will ever happen, nor needs to.
# June 15, 2005 1:15 PM

JT said:

Hi,

I believe that to the podcasting community (to which I belong), podcasting is synonymous with audio files being subscribed to via a feed reader that can properly handle audio files. Yes, iPods aren't the exclusive target. I have a SanDisk. But they have the sexier ads. They are the Kleenex, as someone mentioned. I think it would be misleading to call video postings podcasts, especially if you cannot subscribe to them. The ability to subscribe is what differentiates podcasts from mp3 files stored on an Internet server, IMHO.

I was excited to possibly get an audio file on Windows Embedded, and hope you'll provide those soon. I hope that video podcasts (with a more appropriate name) will soon be easily available for subscriptions. Are they?

I believe anyone familiar with podcasting would understand "video podcast". Sorry for the long-winded answer.
# June 15, 2005 6:23 PM

Kevin Cawley said:

Hey Mike,

I am 100% in agreement with you!!! Podcasting is a generic term that is catching on in the mainstream, so why not leverage that? An enclosure is an enclosure (from the RSS 2.0 spec, an enclosure is a “media object that is attached to the item”) and podcasting is all about producing and consuming enclosures. The type of media is irrelevant as long as the client can consume it!

Man, my brother-in-law, a fireman in Texas knows what podcasting is at a high level. Why confuse the issue with more jargon and terminology.

I wrote a free mobile podcatcher, smartFeed, for the Smart Phone and Pocket PC (smartfeed.org) that catches any enclosure (video or audio) and uses Media Player to act on the enclosure. SmartFeed is a podcatcher, not a “videocatcher” and an “audiocatcher”. If you own an MS Mobile device, download smartfeed and check it out. Using smartFeed, I was able to subscribe to the TechEd Podcast, grab the video files, and view on my PocketPC. That is the beauty of podcasting… please do NOT confuse the end users and give them another term to try to digest !!!

Finally, check out the following: http://www.thetwowayweb.com/payloadsforrss. Even in the beginning video and audio were being used interchangeably!

-kevin, author smartFeed
# June 15, 2005 7:03 PM

Kevin said:

Interesting to note this comment: "Today the term 'podcast' refers to almost any online mobile content distribution service," said Marc Freedman, contributing analyst with The Diffusion Group. "It has taken on very general precepts, thus indicative of its status as a service category as opposed to a branded activity."


The quote was taken from http://www.ipodnn.com/news/05/06/17/podcast.popularity/.

Finding the right term to call the content isn't as important as producing good content people want to find and subscribe to.

You will always find somebody willing to argue one way or the other.
# June 20, 2005 11:56 AM

textBox1.Text said:

# June 21, 2005 10:00 PM

textBox1.Text said:

# June 22, 2005 8:30 AM

Jason Row said:

# June 22, 2005 7:10 PM
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