Is The Idea of Social Networking Scaring You as a CIO?
Charlene Li and Josh Bernoff, two Forrester Research analysts, have a message for CIOs in their new book, "Groundswell," about social technologies: you can't control users looking to utilize Web 2.0 technologies such as blogs, wikis and social networks.
CIOs and other business leaders must embrace these technologies in the enterprise to help their employees share and work as one team. They must also track the business benefits of using such technologies.
In an interview at Forrester's Foster City, Calif. office south of San Francisco, Li chatted about the implications of the ideas in "Groundswell," and what social networking means to IT leaders, their employees and customers.
Read the interview here. You will be optimally surprised.
