Microsoft at JavaOne 2007 - Day 2 - Keynote
About: This blog post is part of the “Microsoft at JavaOne 2007” series; it covers the key note on Day 2
Hello,
It is about 8:40 a.m. and I am sitting in the second row at Day 2 of JavaOne 2007. I did not have to stand in line really early to get this seat; about half of the hall is empty, typically the opening keynote by Sun on Day 1 gets the maximum attendance. Thomas Kurian, Senior Vice President at Oracle is on stage now, he identified JEE5, SOA , Web 2.0 and Grid Computing as key trends in the industry.
Oracle is showing a demonstration called “MyFlix” based on JSF, it may be a coincidence but I have to point out that Microsoft showed a key Silver Light demonstration at MIX 07 which was the next generation NetFlix. The demonstration shown uses AJAX but fails to have any Wow effect, it showed drag and drop functionality of a control on the Web Page, something that has been possible for multiple years now and is possible in every other AJAX engine on the market (e.g. http://AJAX.ASP.NET ). Oracle has just announced that they will donate the rich component framework to Apache; I think it is a brilliant idea as it is unlikely that people would pay for something that looks like a rudimentary AJAX framework.
Now Oracle is showing a social networking application which is quiet interesting, both from a technology standpoint and in terms of the example they have taken which is a discussion about the importance of Oracle in the matrix (movie). The JSF application shows integration of email, discussion board, presence information, mobile and other things that show how people can interact with each other using the web. It is also integrated with the MyFlix web site they showed earlier.
Now Oracle is showing an SOA implementation of how the order put on the MyFlix site is fulfilled. I like the idea of an end-to-end demonstration; they showed the various roles that the organization has to fulfill the order. They are showcasing the ESB functionality with emphasis on the business activity monitoring features.
Thomas just announced that Oracle Application Server has now been certified on JEE 5. He also mentioned that Oracle believe that Java must become easier and more lightweight (something that I agree with) and explained how Oracle is trying to make it easier to develop Java application. He is now talking about how Oracle has just acquired a new company (Tangosol) that allows Oracle to take advantage of the grid through virtualization. They are now showing a demonstration of a dynamic pricing engine for MyFlix based on this technology, he added and removed server, the demonstration looked quite interesting.
The keynote is now coming to an end now, overall I think they did a good job (except for the web site creation) and were able to showcase their offerings for the enterprise.
Best regards,
Mohammad
