How to Create a Lead Generation Campaign that Gets Results Live Meeting on November 4, 12:00 – 1:00 pm EST
Lead generation is expensive and often unproductive. Your objective is qualified, interested prospects, but in today’s tough economy your challenge is significantly multiplied. You can’t rely on your sellers’ cold calling efforts to drive the number of leads your company requires.
You need a demand generation approach that can reach your target contacts exactly when they’re looking for the services you offer, draw them in, and fill your pipeline. Such a plan sounds complex, resource intensive and cost prohibitive but it doesn’t have to be. You can use the resources already available to you to create lead generation campaigns that gets results.
In this session with Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, you’ll discover:
- Why most lead generation efforts fail and how to avoid it
- Your objective with a campaign
- The golden rule of successful prospect attraction
- What a successful lead generation campaign looks like
- The 4 components every campaign must include
- How your definition of a lead changes your campaign
- 10 Tips for writing a successful email campaign
- Actual results you can expect
- Resource requirements to be sure to plan for
- Strategies to secure vendor funding
Click here to register for the web seminar
