SEO, Nothing changed.

re: SEO, Nothing changed.

Lindsay Rasmussen — Fri, 04 Jul 2008 05:33:40 GMT

Finally a descent response from Microsoft and one that illustrates how Adobe did search no favours this week.

re: SEO, Nothing changed.

Phillip Kerman — Fri, 04 Jul 2008 09:03:13 GMT

So, if I can summarize your post:

In light of Adobe's announcement you have nothing to say about .swf but rather want to take this opportunity to state (or restate) that silverlight/xaml/ etc. are SEO ready?

I think your point (that you'll always need to construct a design that makes for deep linking) is well taken. But, really, your post is "Adobe's new PR means I need to point out something not new from us"

For what it's worth, I think the whole SEO thing is a scam. I mean, search engines will evolve--hopefully faster than any trickster that is selling a promise that a particular keyword renders a high page rank. See my vid: http://www.youtube.com/watch?v=cCY042q9gPs

re: SEO, Nothing changed.

Phillip Kerman — Fri, 04 Jul 2008 09:07:05 GMT

I love the quote "take out some insurance to keep the .swf extension relevant through the welcoming arms of Google..." The funny part is that it so craftily implies that .swf is somehow not relevant... or facing an impending doom. But... if that were even close to true, why would you have to be making such an effort to tell people that's happening? Seems to me (if it were true) you could just sit back and watch it die. I daresay your prediction is years premature.

re: SEO, Nothing changed.

Scott Barnes — Tue, 08 Jul 2008 11:59:32 GMT

Phillip your videos are disturbing.. yet i can't stop watching them.. does that make wrong?

re: SEO, Nothing changed.

Stefan Richter — Thu, 10 Jul 2008 12:07:02 GMT

I find it very comforting that Microsoft employees still need to resort to talking down other technologies in a failed attempt to make their own look better. It's a clear sign that Silverlight has a long way to go, or you'd be highlighting its benefits backed up by some cool showcase applications instead. I'm still waiting for those, and particularly the ones that did not receive MS funding.

Why don't you show us what your technology can do, rather than sitting in your armchair criticizing? The fact of the matter is that there is no Silverlight content out there that needs to worry about SEO.

re: SEO, Nothing changed.

tom — Thu, 17 Jul 2008 18:27:59 GMT

I think the fundamental problem here is that deep linking still relates to the old web site metaphor. When we are talking RIAs deep linking makes little sense in my opinion.

It's a bit like saying you are going to deep link into Microsoft Office. All the user really needs to know is how to find Office... once they get there they should be able to figure it out for themselves.

If we are talking doing web sites with Flash/ Silverlight then I think the developers have pretty much missed the point.

re: SEO, Nothing changed.

scbarnes — Fri, 18 Jul 2008 00:16:36 GMT

Deep Linking can mean many things to many people. In my view Deep Linking isn't always about "Goto this URL and the application will automatically navigate you to that proposed state".

Deep Linking can be like New York Times reader. You search the hard drive of your computer for an article, you find the article, click on it and the GUI around NYT is contextually aware of what you just clicked on and reacts.

Same methodolgy applies with Microsoft Word. Click on a docx file and it self inflates inside Office and you're able to not only have the document open within context, but it will resume your last known state.

RIA and SEO isn't something I find fitting for future, it's again essentially kicking over the bee hive to get to the honey?..

re: SEO, Nothing changed.

Tom — Fri, 18 Jul 2008 02:51:37 GMT

Scbarnes,

That was the other idea I had but wouldn't you assume it actually requires a framework that can be applied to all RIAs in the same manner?

From what I know neither Flash nor Silverlight offer such a framework at the moment.

It doesn't sound like this would be trivial problem either and don't expect to be seeing some that works, delivers good results and is actually used by developers on a broad scale for a very long time.