Why does RSS feed integration on MSN Shopping matter?
Tune in tomorrow for some insight into RSS on MSN Shopping from Ian McAllister, Program Manager for RSS on our team. I have high hopes for RSS with the e-commerce world, as I believe it can not only be a great tool for the consumer, helping them stay up-to-date on price changes on products they care about, but I'm also intrigued by the potential it has to be a useful tool with our merchandising efforts.
Chris Jolley, Group Programming Manager, MSN Shopping
