All New Microsoft "ZUNE"
It has been just confirmed that we are actually developing a new music software and players under the Zune brand.
Site: https://www.comingzune.com
News atricle @ https://news.com.com/Microsoft+hits+play+on+iPod+rival/2100-1041_3-6097196.html
BillBoard Article: https://www.billboard.biz/bb/biz/magazine/upfront/article_display.jsp?vnu_content_id=1002877378