AdCenter labs hosted its 3rd annual DemoFest yesterday on campus.  Unfortunately I wasn't able to make it but here's the press release that describes what it was about.  If you're looking for hard info on what was actually presented, this site seems to be a little more helpful.  Also the adCenter labs site has some cool stuff on it.

The DemoFest itself got a surprising amount of coverage - in the last two days I have noticed two articles in the PI alone:

The latter article provides a bit of a reality check (or perhaps a challenge):

Microsoft has some serious catching up to do. The company got a late start in online search and advertising, and it attracts significantly less business than its main rivals do. For example, Google reported more than $1.5 billion in ad revenue for the quarter ended Sept. 30.

By comparison, Microsoft's ad revenue was $374 million for the same period.