http://blogs.msdn.com/nickmalik/archive/2007/09/07/replace-soa-governance-with-soa-marketing.aspxMany of the SOA marketeers have grouped around the notion of SOA Governance. I have a bone to pick. For the sake of public discussion, let's pull apart "governance" into some buckets... and then attack one of those buckets. Bucket 1: EA Governance - Thisen-USCommunityServer 2.1 SP1 (Build: 61025.2)http://blogs.msdn.com/nickmalik/archive/2007/09/07/replace-soa-governance-with-soa-marketing.aspx#5968497Wed, 07 Nov 2007 23:41:44 GMT91d46819-8472-40ad-a661-2c78acb4018c:5968497Bob Rhubart's Blog<p>Nick Malik, writing in his Inside Architecture blog on MSDN, offers this interesting take on SOA Governance:&amp;#xA0; Governance is a mechanism to enforce a particular set of behaviors.&amp;#xA0; Marketing is a conversation that&amp;#xA0; collects customers needs,</p>