Seth Godin talks about what drives successful organizations . Where do you see your org? What about Microsoft .... Most successful organizations are driven by something. Figuring that out isn't always easy, and is often misunderstood: MARKET DRIVEN: Lots
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Seth Godin comes up with another clever thought for the creative types ... 99% of the time, in my experience, the hard part about creativity isn't coming up with something no one has ever thought of before. The hard part is actually executing the thing
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