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If you wait long enough, everything is our top priority

I always crack a smile whenever I hear or read someone say that "XYZ is our top priority." The person may believe it at the moment they say it, but just wait a little while, and soon there will be a new top priority.

If you call the person out on their shifting priorities, they usually come up with some hand-waving explanation that the two "top" priorities are actually the same thing.

Last week, you said that customer satisfaction was our top priority, but just now you said that our employees' well-being is our top priority. Which one is the real top priority? In other words, which is more important, customer satisfaction or employee well-being?

"Well, you see, if our employees are happy and healthy, that shows itself in the quality of service we provide our customers, so the two are really facets of the same underlying issue. Which is our top priority."

But there can be a conflict between the two. For example, longer hours of operation improve customer service, but it also takes a toll on the workforce. Which goal is more important?

"That's an interesting question. Obviously we would work very hard to try to avoid such a conflict. I'm confident that my leadership team will be able to address both issues without having to sacrifice on either one."

Wait, now they are separate issues again? You said earlier that they were the same issue.

"I think I've answered your question. Anybody else have a question?"

Published Wednesday, November 19, 2008 7:00 AM by oldnewthing
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Comments

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 10:05 AM by SuperKoko

Well, actually, the mere notion of "priority" is specifically defined WHEN there's a conflict.

If there're no conflicts, there's no need to define priorities.

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 10:07 AM by Nathan_works

I wonder if this is a good way to get out of the invitations to see the latest VP/exec for a talk/Q&A session (in person or the teleconferences)..

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 10:08 AM by Jim Lyon

At a previous employer, the standing line was:

The nice thing about everything being priority one is that you get to work on whatever you want.

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 10:25 AM by SRS

I remember when top priority was (I quote) "Developers! Developers! Developers! Developers!". What is it now?

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 10:27 AM by Mark (The other Mark)

The nice thing about our company is, if you don't agree with our top priority, wait five minutes!

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 10:29 AM by anonymouse cow-ard

I used to work for a company that had this priority problem with projects. At one point it got so bad that priorities were shifting on almost a daily basis.  

The upper management would announce  everyone is now on project abc, the next day put everyone on project zyx, and later lmno.  The problem when this happens is that everything is a priority and yet nothing is, so nothing gets moved forward. Thus a wheel spins in the mud.

Funny thing is while frustrating, I often found myself laughing to myself at the situation, as the other lower level managers, myself included, tried to determine the real priority and further it.

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 10:32 AM by R. Bemrose

Well, I've heard managers refer to things as top priorities (emphasis on the ies) rather than just a single top priority.

Of course, that still doesn't explain how they rank top priorities against each other.

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 10:37 AM by John

In my experience, prioritizing your top priorities is usually the top priority.

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 12:20 PM by Rick C

The proper way to prioritize your a-list items is to ask your manager, "which one of these top priority items should I work on?"

Preferably without any sarcasm in your voice, and with a straight face.

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 12:26 PM by Abram Nichols

@SRS - those priorities are:

1) make Intel happy

2) consumer satisfaction

3) developers, developers, developers!

4) make HP happy

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 2:44 PM by Dale

Was the person asking the questions, "Fully Vested"?  :-)

Or was that whole FYIFV thing, an urban myth?

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 3:24 PM by Ulric

There is a famous Dilbert comic about this.

Here is it!

http://www.witiger.com/internationalbusiness/dilbertquality.jpg

Manager: “Remember, quality is our top priority.”

Dilbert: “Question: Is it more important than safety?

Manager: “Ooh… I forgot about that one.”

Dilbert: “Is quality more important than obeying the law?”

Manager: “Well…, probably not.”

Dilbert “If we could maximize shareholder value by selling lower quality items, wouldn’t we have a fiduciary responsibility to do it?

Manager: “I’m sure quality is in the top four.”

Dilbert: “What if we had to lie to achieve quality?

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 3:31 PM by Random Coward

That problem is caused by the Multimedia Class Scheduler Service, which boosts certain priorities in an effort to compensate for the default braindead scheduling policy. Kinda like how SuperFetch and friends try to compensate for resource managing deficiencies.

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 3:51 PM by Robert C. Barth

So, that begs the question, who decides when a question is answered, the answerer or the questioner?

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 4:06 PM by dave

Round here, we have the Lake Wobegon rule of bug-fix priorities: they're all above average.

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 4:06 PM by frymaster

Robert C. Barth:

I think we've answered your question.

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 4:25 PM by Sriram Krishnan

The 'picking between the two' is key. The people who've earned my respect over the years give the answer that you just wrote but would then go on to explain what their choice would be and what the principles behind that choice are.

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 5:38 PM by Jolyon Smith

Tends to reveal an organisation with a very limited view of what constitutes "priority".  The first and most productive change I ever make to an issue tracking/job scheduling implementation (when I get the chance) is to split the "Priority" field into two:  "Importance" and "Urgency".

Something can be crucially important but not at all urgent (we mustn't forget to do this) and equally it might be critically urgent, but not very important (we promised the customer this fix in next weeks release, even though they could live without it).

"Priority" is then derived from Urgency and Importance.  You deal with Important+Urgent issues, then the Urgent issues, then the Important issues and only then deal with anything else that's left (by definition, not urgent and not important).

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 5:55 PM by IgorD

Same thing as top windows on Windows.

What is the top, front, topmost front window in any given moment? What if top window (or dialog) doesn't have the focus? What is the top window when I have this search dialog, but when I click on the window beneath?

You see, everything is a matter of interpretation ;)

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 8:09 PM by Silly.

I'm confused; are you actually making a meaningful statement about prioritization, or just attempting to make your coworkers look dumb?

# re: If you wait long enough, everything is our top priority

Wednesday, November 19, 2008 8:39 PM by Gwyn

Our issue tracking system has 5 priority levels:

1. High

2. Critical

3. Mission-critical

4. Life-and-death

5. Demo

If the issue was not high priority, obviously they wouldn't bother reporting it (until it is).

# re: If you wait long enough, everything is our top priority

Thursday, November 20, 2008 2:54 AM by Goran

"I think I've answered your question"

means: "Sod off!"

:-)

# re: If you wait long enough, everything is our top priority

Thursday, November 20, 2008 4:50 AM by Dave

@Jolyon Smith

I would say that important but not urgent comes before urgent but not important, doesn't it?

Even if it is urgent, if it is not important, why bother about it if you have other important tasks? What's the point of your split if you use it wrong?

In addition, urgent and not important: wait that week promised to the customer and then it is not urgent anymore

# re: If you wait long enough, everything is our top priority

Thursday, November 20, 2008 5:26 AM by Friday

Well, it's obvious that DRM is top priority for Multimedia Class Scheduler Service.

# re: If you wait long enough, everything is our top priority

Thursday, November 20, 2008 6:45 AM by JM

I can't decide which one of these phrases is more annoying: "I think I've answered your question" or "You haven't answered my question". It probably depends on what side you happen to be on at the moment...

# re: If you wait long enough, everything is our top priority

Thursday, November 20, 2008 12:29 PM by Godzila

@silly

I'm confused... are you really confused? That's just silly!

# re: If you wait long enough, everything is our top priority

Friday, November 21, 2008 11:39 AM by clively

"I think I've answered your question"

Means, "You get to choose, but if you pick the wrong one I'm going to blame you."

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