Neuroscience can be used for good or for evil; this one might fall in the evil bucket
Marketplace radio
interviews Martin Lindstrom,
author of
Buyology: Truth and Lies About Why We Buy
(another book in the series
Short catchy title: Long boring subtitle)
about
how stores get people to buy more stuff
by taking advantage of how our brains are wired.
(Unfortunately, at the time I checked, the
Smell and Beer bonus tracks were broken.
You can try to console yourself with Paddy Hirsch's
explanation of margin calls in terms of Girl Scout Cookies.)
Update: The Smell and Beer links work now.
