The digital image market has been changing rapidly and in so doing fundamental change has confronted professional photographers, designers and writers. Diversify or die is the modern business catch-phrase and photographers must thinking about how to develop, grow and manage a multi-revenue business. How? Through the power of Microsoft Expression Media and Gekko’s e-Commerce engine a dynamic new marketplace for selling and managing non-commission sales is a reality for hundreds of professional photographers, writers and designers.

Adrian will discuss the market forces at play and demonstrate how Expression Media has been a central platform.

Adrian Treahy, Gekko Images

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