Admirável Mundo Ágil

O mercado e a abordagem Software plus Services (S+S)

No começo de Maio, palestrei no evento Software Innovation, onde abordamos o futuro da computação, com foco nas novidades da web e SaaS. Também estavam presentes fornecedores de tecnologia como IBM, Oracle, Google, entre várias outras empresas.

Foi bem interessante ver que a abordagem restrita à nuvem, onde todos os desafios tem sua respota na internet, está restrito a poucos players, como a Salesforce. Os demais acreditam em uma convivência entre os software “On-premise”, mantido localmente, e as soluções na web.

A Microsoft batizou esta abordagem inclusiva de Software mais Serviços (S+S). englobando SOA, SaaS, e outras tendências. Não se trata de uma invenção da Microsoft… A diferença é que acreditamos que não existe uma única resposta para todos os problemas, e que o poder da escolha deve ficar com indivíduos e organizações, que possuem necessidades específicas. Para mais detalhes veja meu post sobre S+S e o texto “The Greater Sum”).

Outro ponto relevante é que, empresas tradicionalmente WEB estão movendo para expandir suas ofertas para o desktop, enquanto a Microsoft expande do desktop para a Web.

Pois bem, para garantir que esta visão é compartilhada pelo mercado, vou dividir alguns depoimentos da indústria de tecnologia, que suportam a visão de S+S:

“Economics of IT are changing, and many companies are looking at combinations of on-premise software and software as a service.”

Rishi Chandra, Product Manager for Google Enterprise (June 2008) – link para a matéria

 

“IBM believes this view neglects to consider that large enterprises are not going to outsource their entire data center operations to a public cloud like Amazon’s. Different workloads demand different support, and as such, there are certain applications that shouldn’t be moved to a cloud model.”

IBM (April 2009) – Link para post

 

“But a new model has emerged powered by fantastic experiences at the front end and platform delivered as a service on the back end”

Steve Fisher, SVP Platform Division, Salesforce.com – Link para matéria

 

“Google’s Secure Data Connector is instrumental in connecting data from behind the company firewall to the web-based apps and gadgets that exist in the cloud"

Mark Woollen, VP of Social CRM at Oracle (April 2009) – link para a matéria

 

“Microsoft's Software + Service strategy has rapidly matured and is native to Exchange 2010. This architecture of a single environment that spans on-premise and cloud-based gives large firms an opportunity to leave some mailboxes on-premise and host others in the cloud to save money without incurring admin hassles.”

Ted Shadler, Forrester (April 2009) – link para o post

 

“We are taking a balanced approach, and are building a hosted infrastructure. It’s not just about the cloud, but also about the desktop. There are some who are all about the cloud while others think about the desktop first. We have a hybrid approach, and we are doing that with our products like AIR.”

Kevin Lynch, CTO, Adobe (August 2008) - link para a matéria

 

“Two years ago, cloud meant all the compute capacity in the world would end up in large data centers, and the industry thought the only energy-efficient way to operate was with these hyperscale data centers. But there’s been a change in that perspective as products such as containerized data centers allow customers to build energy-efficient compute capacity at low incremental costs, so there will be far more participants in the cloud than many people would have thought many years ago”

Russ Daniels aka HP’s “Cloud Guru” (April 2009) – link para entrevista

 

Fica o convite para você avaliar como sua organização vai aproveitar os benefícios da abordagem S+S!

 

Grande Abraço,

Richard Chaves

 

Para saber mais:

• Minha presentação no evento SW Innovation: ppt
• Software + Services: http://www.microsoft.com/softwareplusservices/ (site oficial)
• The Greater Sum: http://www.microsoft.com/softwareplusservices/software-plus-services-full-story.aspx
• Windows Azure: http://www.microsoft.com/azure (Windows na Nuvem – site oficial)
• Office Live Workspace: http://www.officelive.com.br (Colabore e Compartilhe documentos na web a partir de seu MS Office)
• Estudos de Caso:  http://www.microsoft.com/business/success