Why Microsoft will be the leader in the BussApps space?

Because … because is very simple! Let's start to see the picture below. This is my view of "Holistic CRM" but you can apply it to all kind of Business Application. The concept is very simple, as you can see a Buss Apps must cover structured processes and unstructured activities in an integrated way.

Figura 1: Holistic CRM

Microsoft with Dynamics and the OBA (Office Business Applications) is the only company that can provide a complete coverage of Structured and Unstructured activities/processes. We cannot suggest to our customers to use monolithic applications, today the paradigm is completely changed. Instead of a monolithic approach we need to design flexible applications with an high level of interoperability with existing systems, there is no just one product that can cover all customer needs. We should provide to our customers solid Business Capabilities with an Innovative Technology that can put these capabilities together to create a solutions that fit the customer needs!

Microsoft is following the right way. Try to see the following picture (it is just an example)

Figura 2: A complete suite to realize Buss Apps

The picture above is just a simple example on how Microsoft can cover customer needs to create a business application. We have the Base Services, the Base Capabilities and all the Microsoft products are based on the same platform stack. We have a strong EAI infrastructure that provides the right level of interoperability with existing systems. We have the Core Business Capabilities and through MOSS we can provide Collaboration services. Last but not list, we have just one Dev Platform and with Visual Studio we are able to customize and adapt all our solutions to customer processes.

In the next posts I will show how Microsoft technologies and solutions can be adapted to create innovative solutions for our customers.

Please let me know if you think that Microsoft is following the right way and can play a primary role in the Business Application space. I think so and you?

Roberto

This post contains only my ideas and please do not consider it as a Microsoft Offical Statement. To get the official information about Dynamics please visit Microsoft Dynamics Official Web Site