Roberdan : Marketing

Patrick Tisseghem

Roberdan — Fri, 05 Sep 2008 10:13:58 GMT

It is with deepest regret that we have to announce the death of Patrick Tisseghem, co-founder of U2U. Patrick suddenly passed away on Wednesday 3 September 2008 around 18 hours in Gothenburg Sweden due to a heart failure. Our sympathy and thoughts go out to his wife Linda, their daughters Anahi and Laura, and to his family. We are all deeply saddened by this tragic loss. We remember him as caring father as well as a driven and warm hearted colleague and friend. We miss you Patrick.

http://www.u2u.be/

=================================

I had a chat with Patrick last Saturday morning and was supposed that we have another call today. I’m so sad :-(

My Team, my extended family, my pleasure

Roberdan — Thu, 03 Jul 2008 13:41:32 GMT

L’Arte di Imparare

Roberdan — Sat, 21 Jun 2008 16:21:29 GMT

[Contesto]: ieri (20.06.2008) ero a [Londra] per fare la review [valutazione FY08] col mio capo [JW]

[Evento]: parte di coaching del processo di review. Chiedete a Pierg se volete sapere nel dettaglio di cosa si tratta

[Conclusione]: [Definizione di “Management”] =

[“

Investire Tempo

sulle Persone

Gestendo

le Eccezioni,

massimizzando il ritorno degli investimenti di tempo

E

Riapplicando/Replicando/Delegando

gli insegnamenti quotidiani.

Quindi

L’ARTE DI IMPARARE.

”]

PS: e poi vi chiedete perchè la gente non mette i tag sui sistemi di collaborazione? perchè è una gran rottura di scatole senza beneficio a breve termine. Quindi pls smettete di lamentarvi che nessuno usa i tag e dormiteci sopra: si può vivere anche senza.

O, poi, ovviamente se volete comprarli (e quindi volete pagare anche per questo…) fate pure, li possiamo fare a prezzo molto contenuto, praticamente lo 0,1% di quello che spendereste comunque per giustificare le analisi sbagliate che qualcuno vi ha fatto…e voi gli avete pagato :-)
-come prima, se volete capire questa frase, Pierg ve lo può spiegare benissimo e poi potrete parlarne con Max per esempio, che ve lo confermerà e Bertrand, che è il più sveglio di tutti noi/voi messi insieme, vi dimostrerà che sareste potuti arrivare alla stessa conclusione 3 mesi fa, semplicemente fidandovi del vostro istinto. E mentre tutto ciò accade,qualcuno si godrà tutto questo spettacolo, ridendo delle umane vanità. Thx Magister ;-)

[Next steps: Actions, Ownership, Deadline, Risk Mitigation]

fare post di review del FY08 nelle seguenti versioni:

versione light, in Italiano. leggibile da chiunque da pubblicare sul blog msdn. stile novella 2000 perchè tanto questo è quello che la gente si aspetta da post di tipo generico.
tempo richiesto: 30 minuti. tool: Windows Live Writer. processo: quando c’ho voglia. priorità: bassa
considerazione: forse sto sottovalutando quanta gente legge questo blog….decisamente. sorry.

versione solid: formato Word/email, in inglese per la comunità. palloso fare report che non interessano a nessuno (e non ho voglia di fare :-)) e trasformarlo in alcune storie: questi account, gestiti da queste persone ci hanno ingaggiato e poi insieme abbiamo fatto. la vendita è costata x ed il valore è stato di y. storie, persone, fatti. esempio Reportage di viaggio: persone, emozioni, storie, foto.

versione executive: 5 righe massimo. perchè è stato un anno fantastico e quindi gli obiettivi aziendali raggiunti. vista da 10.000 m quindi importante capire l’impatto sul resto dell’organizzazione di quello che è stato fatto, in termini positivi e negativi. l’imperativo è: NO SORPRESE. se è 5 dimmi che è 5, se è 50 dimmi che è 50. se non sei sicuro dimmi: “non sono sicuro”. se devi andar piano stattene a casa, se devi andar veloce per rompere le scatole stattene a casa lo stesso

Versione intervista: all’evento del primo luglio bisogna fare foto, video, interviste. ci vorrebbe Paolo [interruzione quindi non mi ricordo più che altro dovevo aggiungere a questo post :(]. ho appena mandato una mail a Paolo, vediamo se può mandarmi qualcuno per il primo luglio. tempo, sempre una questione di tempo e di soldi. ma quelli di solito si rimediano, c’è sempre qualcuno pronto a comprar qualcosa…il problema è il tempo di vendita. mi ci vorrebbe una settimana per convincere Paolo ad investire in quest’idea…il problema è che son troppo stanco per trovare il tempo.

2. Deadline 1 luglio 08. tempo a disposizione 1 settimana, 5 giorni lavorativi, 40 ore da trovare on top al lavoro normale.

alto rischio. come mitigare: comunque andrà bene perchè già quello che abbiamo è molto e di valore

mitigazione: delegare.

3. Owner: Roberdan

4. Pro: Impatto

5. Costo: fatica

6. Soluzione Possibile? Si

[Saved on 21/6/2008. Draft 3.15pm. Words 598 excluding signature tag]

[Add-on e raccomandazione]: Domande frequenti quando si organizza un’evento: aeroporti, taxi, visti di ingresso, hotel, distanza dall’ufficio, tempi, orari, zero sorprese. stampabili. l’ho fatto abbastanza bene credo ma è stata fortuna.

Flickr keywords: Learning, Management, Il problema dei rifiuti!

that’s wonderful! Recent Crash

Roberdan — Mon, 09 Jun 2008 19:25:31 GMT

thx Pierg http://pierg.wordpress.com

PierG

Recent Crash
PierG
Mon, 09 Jun 2008 13:03:08 GMT

COCA-COLA ENTERPRISES INC. ANNOUNCES MIGRATION TO MICROSOFT COLLABORATION SUITE

Roberdan — Wed, 05 Mar 2008 14:18:03 GMT

source: http://ir.cokecce.com/releasedetail.cfm?ReleaseID=297034

main website: http://www.cokecce.com/pages/homeContent.asp

ATLANTA, March 3, 2008 - Coca-Cola Enterprises (NYSE: CCE) today announced that it will begin using Microsoft's integrated communication and collaboration tools across its organization.

The use of Microsoft Office suite, SharePoint Online, Exchange Online, Office Communications Online and Live Meeting for Web and video conferencing will integrate CCE's communication and collaboration capabilities and improve its speed, flexibility and effectiveness. This integrated platform will combine technologies by connecting software and internet services through Microsoft Online.

"To become the best beverage sales and customer service company, we must drive efficiency and effectiveness throughout our company while significantly increasing opportunities for collaboration among employees, customers and suppliers," said John F. Brock, president and chief executive officer. "By working with a world-class leader like Microsoft, we can continue to drive innovation throughout our organization and more effectively address the complexities of today's global business environment."

"Coca-Cola Enterprises operates in an environment where better collaboration and communication can deliver a real strategic advantage," said Bill Gates, chairman, Microsoft Corp. "By providing the flexibility to manage software over the Web or from servers managed on-site, Microsoft Online will help Coca-Cola Enterprises drive greater efficiencies and enable employees to connect to each other more effectively than ever before."

Coca-Cola Enterprises is the world's largest marketer, distributor and producer of bottle and can liquid nonalcoholic refreshment. CCE sells approximately 80 percent of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands.

source: http://ir.cokecce.com/releasedetail.cfm?ReleaseID=297034

main website: http://www.cokecce.com/pages/homeContent.asp

SharePoint Gear-UP!

Roberdan — Tue, 04 Mar 2008 10:33:17 GMT

GEAR UP will help IT professionals and business managers find timely resources and guidance through phases of a typical SharePoint Server 2007 deployment cycle:

o Get Ready: how to build a business case and win executive sponsorship

o Engineer: resources to help with site design, capacity planning and governance

o Adopt: recommended tactics and materials to both engage and train end users..

o Release: build a community for ongoing support and planning a launch

Six Ways to Build Online Community

Roberdan — Tue, 04 Mar 2008 10:10:32 GMT

Building community will help you in several ways. It will make your end users into your partners, instead of just your customers, it will increase the knowledge in your company, and it will be a source of information for you to know what you need to improve. Here are some basic ideas to encourage feedback in your SharePoint Server 2007 community:

Make the reason for the discussion board or wiki clear
Be very clear in your goal for the discussion board or wiki, and make any rules of engagement very clear.
Word-of-mouth increases use
Use your Super users or other users to inform new users about the discussion board and wikis.
Be prepared for surprises
Your users may not have the same ideas and questions that you have. Be prepared to be surprised by the questions.
Develop ownership
Don’t feel that the IT department has to answer every question or set the tone/rules. Encourage ownership by highlighting the people who frequently answer questions.
Make it easy to use and visible
Make it simple and easy to find. Consider putting up posters to advertise the discussion board you’ve developed.
Handle rude comments quickly
Don’t allow co-workers to berate each other. Make it clear in your rules that you expect professional behavior and collaboration.

http://sharepoint.microsoft.com/gearup/

Make Money Around Free Content

Roberdan — Sun, 02 Mar 2008 23:33:21 GMT

another very good reading: http://howto.wired.com/wiki/Make_Money_Around_Free_Content

Most web apps will be monetized with some kind of media model. Don't think banner ads when I say that. Think of all the various ways that an audience that is paying attention to your service can be paid for by companies and people who want some of that attention.

Some Revenue models (source: howto.wired.com/wiki/Make_Money_Around_Free_Content)

CPM ads ("cost per thousand views"; banner ads online and regular ads in print, TV and radio)

CPC ads ("cost per click"; think Google ads)

CPT ads ("cost per transaction"; you pay only if the customer brought to you from a media sites becomes a paying customer. Here's an example.)

Lead generation (you pay for qualified names of potential customers)

Autoresponder Memberships (people pay for email; watch this free video)

Subscription revenues

Affiliate revenues (e.g., Amazon Associates, Products + Clickbank)

Rental of subscriber lists

Sale of information (selling data about users--aggregate/statistical or individual--to third parties)

Licensing of brand (people pay to use a media brand as implied endorsement)

Licensing of content (syndication)

Getting the users to create something of value for free and applying any of the above to monetize it. (Like Digg or our own Reddit)

Upgraded service/content (ed: aka "freemium")

Alternate output (pdf; print/print-on-demand; customized Shared Book style; etc.)

Custom services/feeds

Live events

"Souvenirs"/"Merchandise"

Co-branded spinoff

Cost Per Install (popular with top Facebook apps who can help others get installs)

E-commerce (selling stuff directly on your website)

Sponsorships (ads of some sort that are sold based on time, not on the number of impressions)

Listings (paying a time based amount to list something like a job or real estate on your website)

Paid Inclusion (a form of CPC advertising where an advertiser pays to be included in a search result)

Streaming Audio Advertising (like radio advertising delivered in the audio stream after a certain amount of audio content has been delivered)

Streaming Video Advertising (like streaming audio but in video)

API Fees (charging third parties to access your API)

Community Kit for SharePoint 2.0 Pre-Release announcement

Roberdan — Tue, 19 Jun 2007 09:40:56 GMT

Community Kit for SharePoint 2.0 Pre-Release announcement

Web 2.Oltre event - Ninja Marketing and non conventional marketing on web 2.0 mantra

Roberdan — Thu, 14 Jun 2007 18:41:31 GMT

http://ww.ninjamarketing.it

Funky Professor and the definitive Web 2.0 "life-guide"

Roberdan — Thu, 14 Jun 2007 08:52:00 GMT

Technorati Tags: web 2.0, Roberdan

Una vita 2.0! - http://funkyprofessor.blogspot.com/

Grazie al cielo Facebook mi sta dando una mano a districarmi nei brandelli di identità che sto disperdendo attraverso la rete. Avere cominciato a esporre i contenuti della mia libreria tramite Anobii mi sta dando un gusto particolare, mi suggestiona contattare delle persone potendo prima sbirciare le loro librerie! Ma mi piace molto anche dare evidenza dei miei viaggi con dopplr e, soprattutto, fare il mio broadcasting testuale con twitter ! Naturalmente non esisterei se non pubblicassi le mie foto su Flickr! , su PicasaWeb oppure su Slide . Non si parla nemmeno di essere privo di una identità in Second Life, nell' universo di Entropia o nel Multiverso. Una persona distinta come me, inoltre, si profila in asmallworld, in LinkedIn oppure in Key4biz . Ma , essendo un inquinatore della blogosfera, non disdegno technorati o blogitalia . Preferisco non addentrarmi neanche nel pazzo mondo delle beta! La cosa divertente è che il mio datore di lavoro vorrebbe anche che io lavorassi! Ma dove lo trovo il tempo ?

here is the definitive list of web 2.0 tools from Funky Professor

http://www.facebook.com

http://www.anobii.com

http://www.dopplr.com/

http://twitter.com/f

http://www.flickr.com/

http://www.secondlife.com/

http://www.asmallworld.net/login.php

http://www.technorati.com/

Slide.com

http://www.entropiauniverse.com/

Web 2.0ltre report from the conference - part 3

Roberdan — Wed, 13 Jun 2007 18:46:55 GMT

Technorati Tags: web 2.0ltre

Paolo Barberis - president Dada

web 2.0 is just partecipative web

Massimo Martini: CEO Yahoo Italy

Flickr has a mixed business model: advertising and premium services

new metric: engagement. how may times you spent on a media. companies can interact with their customers.

communication today: listen more and talk less.

double digit growth on advertisement is not enough: he want at least 3 digit growht because numbers are still too small

partecipative marketing: www.

Giancarlo Vergori: head of Alice.it

"Web 2.0 è una bufala! Web 2.0 is nothing more than an advertising business model and an updated version of interaction."

Reading this good article from FrancoC: NoBlog, i 4 difetti di una moda in discesa

17.46 Iblog

HOW will the user be part of the value chain??

OK guys, here we still don't have a shared definition for Web 2.0. they're still dealing with words. every one talk only about youtube, google, flickr....the past the past. I want to see the future AND the present, not the past!

Repost: SharePoint Blogs & Wikis

Roberdan — Fri, 08 Jun 2007 09:08:12 GMT

thx Lawrence

The Brand Gap

Roberdan — Wed, 06 Jun 2007 16:20:43 GMT

People Ready Intranet - Italian Version - Rev. 19

Roberdan — Mon, 04 Jun 2007 22:47:44 GMT