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TE08: Support from our partners

TechEd is a huge undertaking, and there is no way we could be successful without the support of our partners. Today I got to see the impact of that again first hand.

I was invited to address the Readify Annual Kick-off as their guest speaker. During my introduction, Darren Neimke asked how many Readify consultants had volunteered their time or services at TechEd. Either as a speaker (with a number in the top 5 speakers), manning the exhibition hall, working on the community development project, or co-ordinating and delivering Chalk Talks. This was the result:

Awesome!!

R42

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Published Sunday, September 07, 2008 5:05 PM by Rog42

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Sunday, September 07, 2008 4:49 AM by AndrewParsons

# re: TE08: Support from our partners

And so many last minute "oh we have a hole, can a Readify guy fill it please?" guys too - awesome work, Readify! :)

Sunday, September 07, 2008 7:39 AM by Nick

# re: TE08: Support from our partners

This is exactly what is so wrong with Microsoft’s community initiatives in Australia. They are squarely concentrated on one company. I have not seen this happening anywhere else in world.

Sunday, September 07, 2008 9:23 AM by Darren Neimke

# re: TE08: Support from our partners

Thanks Roger, and thanks for the inspirational talk that you gave at our company Kick-off!

Sunday, September 07, 2008 9:53 AM by Rog42

# re: TE08: Support from our partners

Thanks for the encouragement Darren.

Nick, thanks very much for your feedback.

You certainly raise an interesting perspective. One which I don't share, considering the number of organisations I work with in my role.

However, I can see how easily this perception can build. I'd really like to talk to you more to get your insight about this.

Please feel free to email, call, or catch up with me face to face.

Rog42

Sunday, September 07, 2008 6:56 PM by Graeme Strange

# re: TE08: Support from our partners

Great presentataion Roger!  BTW I also cannot agree with Nick.  I think it would be great for Nick to hear your talk on community leadership - then consider whether in fact that company is just providing the most passionate leaders in our community.  I'd also happy to talk to Nick about his somewhat uninformed perspective.

Sunday, September 07, 2008 8:37 PM by Nick

# re: TE08: Support from our partners

Roger, Graeme,

You do not have to agree with me. Just talk to someone who does not work for Readify, does not attend User Groups (because it is the same set of people all the time), and get a fair view. I was there at TechEd and I heard comments like and I am paraphrasing here "...this event should be called ReadifyEd...".

What is happening is that by giving so much exposure to one company and by making their employees heroes, you are missing on a large pool of talent. I personally attended talks given by Readify employees and I learned from them. But Microsoft is a big global company and it seems like I scratch your back and you scratch my type of bonding between Microsoft and Readify.

You do not have to believe me. Just put out an anonymous poll on the web and test it for yourself.

Sunday, September 07, 2008 9:18 PM by Mitch Denny

# re: TE08: Support from our partners

Thanks Rog! Nick I can see why you see that, but as I was walking around Tech.Ed there was lot of stuff going on that Readify didn't have a hand it - take the Mobility Smackdown for example, that was a highlight for me personally.

Sunday, September 07, 2008 10:48 PM by Nick

# re: TE08: Support from our partners

Roger, Mitch,

Good to see that you realize that there is a problem in perception. I am happy to see that the problem has been identified. I was just having a chat about this conversation at work and a colleague spoke to me about a recruitment advertisement from Readify few months ago in which they indicated that Readify will help candidates fulfil their MVP ambitions. Don't you think that the motives of such programs are being skewed here?

Sunday, September 07, 2008 11:00 PM by Graeme Strange

# re: TE08: Support from our partners

Nick - I guess it’s just the insinuation that it’s a contrived or unjust relationship between Readify and Microsoft that worries me.  Sure, Readify supports its staff in becoming great leaders in the community but in the end you can’t make someone become a leader.   I can assure you that as a Gold Partner we get no special favours from Microsoft – what we do is INVEST in our people and what our people do is INVEST in their careers and in the whole Microsoft community.   I’d be surprised if any other company in Australia had as many people at TechEd as we did – the fact that so many helped out is testament to how many of those people are regarded in our  industry.   If you heard people say things like ‘ReadifyEd’ then I think that is in fact a great compliment to those in Readify that contribute so much to the Microsoft community at large.  I know our guys will get a kick out of hearing ‘ReadifyEd’ so thanks for the feedback, however I’m pretty sure everyone attending did actually know it was Microsoft’s TechEd :)

Sunday, September 07, 2008 11:52 PM by Anon

# re: TE08: Support from our partners

I'd be interested to hear from other people who volunteered to help out but were unable to because of Microsoft 'squarely concentrating on one company'. Do they exist? Do they agree with Nick's view?

Monday, September 08, 2008 12:03 AM by Chris Hewitt

# re: TE08: Support from our partners

Not quite what was asked for, but I'm from Readify, I volunteered and I got "Coganed" - NHF tho...:-)

Monday, September 08, 2008 2:33 AM by Rob Sanders

# re: TE08: Support from our partners

There are quite a number of people who are not affiliated with Readify who participate and contribute to Tech.Ed and other community events.  

Perhaps Readify just has a large group of community leaders in its employ?

There are plenty of non-Readify contributors, just ask Peter Ward, Rob Farley, Nick Weinholt, Adam Cogan, Greg Linwood etc etc..

Monday, September 08, 2008 2:58 AM by Anonymous

# re: TE08: Support from our partners

I see your point re:perception, Nick. But then Readify has so many MVPs that even if one MVP does just one presentation in an event like Tech.Ed, it still turns out to be a large over all number. Just out of curiosity - Do you have any MVPs in your company and did they do any presentations at Tech.Ed?

Leaving that aside, I wonder if working at Readify sometimes works against you - Like having a reverse effect on your chances at presenting in an event like Tech.Ed. i.e., you have proven credibility, but there are so many Readify folk presenting that you don't get a chance because Microsoft want to be seen as being impartial.

Just a thought.

Monday, September 08, 2008 9:15 AM by Graeme Armstrong

# re: TE08: Support from our partners

Nick, rather than a criticism of Readify’s genuine and considerable support of community, I was hoping your comments were a challenge to other companies to contribute equally and encourage their staff to do likewise.  I would be happy to share our experiences with any other Microsoft partners who would like to understand and invest in community more fully.

Tuesday, September 09, 2008 5:33 PM by James McCutcheon

# re: TE08: Support from our partners

I thought I would chime in here ... being a) not a microsoft person b) not a readify person in fact far from it c) a competitor to readify that would be happy to employ some of their staff. d) a MVP

I can understand Nicks perspective but I dont agree ... Microsoft gives other companies one being my company nsquared a fair oppertunity and believe there are some great opperunities if you want to take them

Wednesday, September 10, 2008 5:54 AM by Bob

# re: TE08: Support from our partners

You forget Nick, someone's gotta do da brown-nosing, might as well be Readify! Look at all the Readify responses here backing themselves up. Gotta laugh. Must be a real love-fest at Readify.

Thursday, September 11, 2008 9:22 PM by anon

# re: TE08: Support from our partners

The issue is not that there was more Readify presense at TechEd. The issue is that others were not given a chance.  Look at the comment by Andrew Parsons on Roger’s blog.

“And so many last minute "oh we have a hole, can a Readify guy fill it please?" guys too - awesome work, Readify! :)”

How do you explain this? ‘...can a Readify guy fill it please” You need to have your head checked if you cannot detect favorism here.

Here are few comments from http://www.crn.com.au/News/84433,microsoft-blog-sparks-criticism.aspx

Other side of the coin, Microsoft Australia is rife with cronyism; hang around the lobby while waiting for an appointment and you will see "pal" after "pal", "mate" after "mate" coming for meetings with the same people. I've seen blog posts and Flickr streams of Microsoft employees holidaying and socializing with Microsoft "Partners", only to see those same "Partners" being ushered into deals ahead of any kind of vetting process. It's not only unfair, unconscionable, and unconscientious with regards to other partners, but to some degree, Microsoft staff hold a responsibility to the customers to act impartially and in the fair interest of all partners and customers, by giving friends favors or requesting support from a closed group, such as asking Readify staff to fill presentation slots, before opening that invite up in a public or partner forum, they essentially cheat other partners, and the attendees. And let’s be honest, it's not like the Microsoft staff are naive to the impact a speaking slot at Tech.Ed has on a Partners reputation and brand. It's simply cronyism at its worst, or, Microsoft Australian best.

AND

I once worked at Microsoft North Ryde as a contractor through one of their providers. The buddy culture is rife. They could not stop talking about the same new people. If there was an issue then the first thing you'd hear was Oh! let's call so and so Readify guy. I think that their so called evangelist are doing a disappointing job on the entire community scene. I wonder what their KPIs are. Oh! let me guess. How many favors did we do to Readify or our other crony."

I will leave it upto you guys to explain this.  Moreover this is not so much a Readify problem as it is a Microsoft problem.

Friday, September 12, 2008 1:19 AM by Terry

# re: TE08: Support from our partners

For the guys knocking Microsoft for calling on Readify when needed instead of you, you need to look in the mirror rather than whinging to Microsoft. There are lots of ways to get noticed by Microsoft. For the people that asked to speak at TechEd and didn’t get a chance, what evidence did they have that they could do the job? Have then been speaking at user groups, codecamps, delivering MSDN webcasts, etc.? These things have a much lower barrier for entry and you need to establish a track record before anyone’s going to call on you.

I'm more interested in their corporate culture and why they can't seem to keep good people once they have them.

Friday, September 12, 2008 1:26 AM by Terry

# re: TE08: Support from our partners

I'm also impressed that Readify spent so much sending their staff to TechEd. Most of the companies that whinge about them don't want to make that sort of commitment.

What was disturbing this year though was the number of speakers that had to pay for their own flights and accomodation when speaking at TechEd, even speakers with some of the best sessions. That's poor form from Microsoft given what attendees are charged and what they wasted on some of the lousy international speakers this year.

Friday, September 12, 2008 5:11 AM by Graeme Strange

# re: TE08: Support from our partners

Just came back from having my head read.  Definately saw community leadership, thought leadership and solid partnering behaviour.  Sorry Anon (aka 'Nick' again I suspect)- didn't detect any cronyism.

Best comment I saw today (not here). "Does Nick work for Readify? Great exposure" - .... ROTFL  

Saturday, September 13, 2008 6:03 PM by anon

# re: TE08: Support from our partners

When will Microsoft start enforcing the rules around the MVP program more:

http://blogs.msdn.com/charles_sterling/archive/2008/07/08/recipte-for-making-an-mvp.aspx

“Community contributions delivered in the previous year for which no revenue was received”

How much paid time do the Readify guys put into keeping or obtaining their MVP status? How much financial reward does Readify pay for each employee to keep their MVP?

No doubt you've seen the job ads that say that Readify will help you with your MVP ambitions.

Its a clear manipulation of the system and you guys are only too happy to help out.

I wonder what 'dot points' would remain once you take away all the paid activity that the Readify employees perform. I wonder how long the community efforts would last if they had no MVP's.

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