| if you make it all the way through this long post – kudos! let me know what you think - are we focusing on the right areas as we start “moving in” to our new site? feel free to ping me about this and anything else you’d like to see happen on the site. happy reading! - cheers . s |
. . .
THE OFFICIAL SITE UPDATE BEGINS HERE
our new website is just over a month old and we’re already seeing an improvement in our traffic and feedback. if you haven’t had a chance to check out the new site yet – ACK! please take a few minutes, click around and let me know what you think.
. . .
data - looking at our volume metrics from january and february - we’ve had a nice lift across the board since the launch on february 4th.
keep in mind when reviewing these numbers that in january the site was four times bigger than it is today – and the month of february has three less days.
it’s nice to see our Visitors Who Visited More Than Once is up 1.25% and Visits Average per Day is up an impressive 13.60%.
february’s Top-10 Most Visited Pages changed – something we haven’t seen this fiscal year. it is good to see Learn and Development make the Top-10 … but, I am concerned the TFS Readme page dropped off the list. i will add the TFS Readme page to our Homepage - Popular Resources section and keep an eye on traffic patterns and make further adjustments as needed. 
. . .
activity - in february, the site’s focus was on baking in feedback received from our MVPs and customers – along with executing a weekly publishing cycle that keeps the Homepage, Learn and Download areas of the site fresh. we also added some cool new content to the site.
. . .
what’s next? – while I continue to bake in feedback on a weekly basis, here is a quick snapshot of the projects we’re also tackling these next couple months:
- social media: how do we bake in a richer experience with our blogs and our tweets? we need to surface up information hidden in our blogs & tweets in a way that customers can quickly find it and engage.
- video portfolio – gallery: while we have a lot of videos – what you see on the site today is not a comprehensive representation. we have gaps of information that we need to fill. the goal is to offer an all-up video experience that touches on all product cycle scenarios from the beginner to advance level of expertise.
- process templates: this popular area of our site needs a complete overhaul to help surface our offering of these valuable tools not only developed by us – but by our community. we need to do a better job offering a more dynamic experience in this area.
. . .