April 2009 - Posts
I have been using the terms Social Network, Social Computing, Social Media, Social Web, Social Software at random in the past. Over the weekend, I decided I want to really narrow down my usage of the terms. I feel that the term Social Web describes the
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The early 90s didn't have as many options for going viral compared to today but in 1992 Snapple found out that not paying attention to customer conversations can be very damaging to business. Snapple initially tried to quell these rumors quietly, but
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A few weeks ago, I had a meeting with a group of CIOs from the Food Services Industry and we had quite an interesting conversation around Enterprise Social Computing. During the conversation, we came to the conclusion (among many others) that organizations
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Most retailers that I meet with have already been exploring social media from the perspective of marketing, building customer communities and social shopping. In addition to this they are exploring ways that they can use the power of social computing
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