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Shopping is undeniably a social activity. As more retailers realize the need to embrace social media, they're also recognizing that there are key loyalty differences between online and offline retail behavior: in the online world, retailers have to deal
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This morning, I was excited to hear that Kindle Publishing is now open to all blogs. I tested out the beta at http://kindlepublishing.amazon.com/ and found it very simple to use. All I had to do was create an account, and enter the details of my blog
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With the growth of Social Networks and Communities, we see a lot of conversations, recommendations of products and services happening outside of the retailer’s site. This presents an excellent opportunity for retailers to syndicate their product catalogs
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I have been using the terms Social Network, Social Computing, Social Media, Social Web, Social Software at random in the past. Over the weekend, I decided I want to really narrow down my usage of the terms. I feel that the term Social Web describes the
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The early 90s didn't have as many options for going viral compared to today but in 1992 Snapple found out that not paying attention to customer conversations can be very damaging to business. Snapple initially tried to quell these rumors quietly, but
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A few weeks ago, I had a meeting with a group of CIOs from the Food Services Industry and we had quite an interesting conversation around Enterprise Social Computing. During the conversation, we came to the conclusion (among many others) that organizations
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Most retailers that I meet with have already been exploring social media from the perspective of marketing, building customer communities and social shopping. In addition to this they are exploring ways that they can use the power of social computing
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I just got an email from Matt Gaines of ACE Marketing & Promotions Inc pointing me to some exciting stuff that they are working on in the Proximity Marketing Space. Ace Marketing & Promotions, today announced that the Company has partnered
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Retailers have been exploring several technologies for proximity marketing within the retail store. This has ranged from using Text Messaging to using RFID. I came across an interesting technology (Thanks Marty :) ) that I thought bypasses the challenges
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The Convention is open January 11-14 and the EXPO Hall Floor and DESiGN STUDiO January 12-13. Registration is open at : LINK Now Reading : Competing on Analytics (Excellent book on understanding the power of analytics in business)
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Filed under: Collaboration, Books, Retail Industry News, Technology for the Retail Industry, In-Store Technology, ARTS, Business Intelligence, Social Networking, Data Mining, SQL Server, NRF
Press releases, Company Sites, White papers are great forms of communication but Microblogging stands out when urgency and time sensitivity is of the essence. Many people use Twitter for business-to-business communication, and retailers are also experimenting
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For a Retailer, embracing communities can help build better services and boost customer loyalty. Through online communities, customers can participate in defining new features and services. They can also be the source of real-time feedback to help change
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Shopping is a social activity and more and more retailers are realizing that they need to embrace social computing (or the “groundswell” as explained in an excellent must-read book by the same name by Charlene Li and Josh Bernoff ). Offline,
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I tried out Tagga.com today and think its a neat little application for creating quick SMS campaigns. You can tag items in the physical world and create badges like the one you see alongside and have people text in a key word for more details. For instance,
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Store Associates in specialty retailers are sometimes challenged in finding quick answers to customer questions about products. They need a quick way to find information. Search capabilities that can be accessed easily using kiosks and mobile devices
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