What exactly is a GTM? The “How to Go-To-Market” Web Seminar Series will clarify the meaning of a Microsoft Go-To-Market (GTM) marketing campaign. We will reveal the various ways in which you can engage with Microsoft on each specific GTM, and identify how you can use the GTMs to extend your business reach. We encourage all System Builders to attend this session, and find out all about the Small Business Genuine Desktop Go-To-Market and its Partner Engagement Program! This session will provide an understanding of the product mix and messaging that make up the Genuine Desktop GTM and Partner Engagement Program benefits. The Partner Engagement Program for this GTM provides you benefits such as access to seminar and event services, welcome kits with marketing templates, training opportunities, presentations, case study programs and more. After attending this seminar you will understand how to navigate the tools and resources that have been developed specifically for our valued System Builder partners! Join us for an overview of the new Operational Efficiency & Productivity Go to Market (GTM) campaign.  If you are deploying Windows Server System and/or Exchange Server solutions then this GTM is for you! This campaign is focused on using the Microsoft infrastructure platform to help reduce your customer's cost, risk, and effort of managing their IT infrastructure to increase the productivity of their IT staff and information workers.  In this web seminar you will hear details of this exciting GTM, as well as what resources are available to help you win more business around Windows Server System and Exchange Server.

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