My friends over at ALK are sponsoring the Gumball 3000 again this year – if last year was anything to go by it promises to be a wild affair. The “race” starts on Sunday morning from London and finishes 8 days later in LA. All the contestants will be guided on their travels by a Windows Mobile device kitted out with CoPilot so even if they arrive late, they wont be lost. I can’t think of a finer combination of technology in action – fast cars and Windows Mobile :) The same technology used by Drive Assist who were involved in the People Ready Business launch in London this week.

Here are the boys from ALK with Caprice from last year and check out their video

and one at the finish in Monaco with two rather nice motors