I'm surprised that PC World or someone like that hasn't launched a UK version of Best Buy's Geek Squad but Comet has done something similar. Katie pointed me towards the Gadget Angels formed because apparently

"three in four women who own a mobile phone do not know how to use it" (new research claims.)

Based on this and following a study of 1,000 customers, Comet is introducing Gadget Angels, an all-female team of experts who will spearhead a new campaign to break down female 'technofear'. Cool...wonder what the job adverts read like and how the interview process goes?!

Maybe we need something similar for blokes we don't know how to use the washing machine...oops, can of worms there I think...

One thing I think they have wrong though is the assertion that men spend time reading the manual to learn new features. Of course we don't read manuals....we just  know this stuff. Honest. Never looked at a manual. EVER!

Seriously though, I think this is a good initiative and like I said earlier, I'm surprised other retailers haven't seen the opportunity for similar concierge services.

Link to Feature of the Month

Link to Gizmodo review (note use of the word "broads")

 

Technorati Tags: -