My Blog Juice

My work here is done! Barry just tipped me off that a search on Google for my own name now brings me the the top of the list above www.steveclayton.com who does a very nice line in guitar picks. I may enquire about a guitar pick with my WeeMee on as a momento. Sadly I'm not top of www.live.com yet for the same search but it's surely only a matter of time before that site catches up? www.steve-bigman-clayton.com is ahead of me there so lots of work to do I feel.

 

Joking aside, this is a great example of what I have been telling several small businesses for quite some time - blogging works as a marketing tool. Here's an example:

http://www.google.co.uk/search?hl=en&q=savile+row&meta=

Number two on this list is Thomas Mahon of English Cut. The story is pretty well known and you can read it in Naked Conversations. In a nutshell, through a smart blogging approach, Thomas went from being a relative unknown in the world of high end suits to a rock star. Sure he had first mover advantage but so can you - pick your microniche and you can do the same thing.

If I were Flat White coffee shop in London for example I would be all over this as they make the best coffee in London (in my opinion). They have coffee Otaku.

As it happens a search for London's Best Coffee bring up my blog as 5th on the list and I only wrote about them once. Imagine what would happen if they wrote about themselves a few more times with this term and other similar ones.  

There are lots of tools and techniques out there for search engine optimisation (SEO) but this is quite a bit more than that. Thomas and other succeed because they write about something they're passionate about so not only do they find their way to the top of the list through consistency but when people click through to their site, they find something useful and probably come back for more...oh and they tell their friends which is the best marketing on the planet. Sneezers is what Seth calls them.  

 

You can find out much more on this stuff from way smarter people than me though. Hitwise Heather is a good place to start but here are some more:

There is a tonne of stuff out there about blogs and search engine optimisation but at the end of the day, content is king and as Hugh says Blogs don't write themselves.